Today, mobile users have a wide range of apps on their mobile phones. But they select only a few on which they spend most of the time. It is believed that more than 20% of mobile app installs are used only once. There is no exaggeration in saying that the success and the failure of an app can be easily found on the first few screens. You neither want your users to feel lost upon opening the app nor you want to overwhelm your users with a lot of screens or a huge amount of information. In other words, if you want your customers to widely prefer your mobile app, then improving the first-time user experience is of utmost importance.
There is a vast majority of mobile apps that are simply missing the mark on the basic fundamentals of a great user experience. You should never forget that a pleasant user experience has the power to separate the highly successful app from the forgettable ones. In other words, the first five minutes of a user on an app play a vital role in long-term impact as well as retention. Remember without proper user experience, you cannot further engage and monetize your app users. So we are going to discuss the best way to enhance your user’s user experience.
Let’s get started!
It is very important for you to choose the metric that correlates meaningfully with long-term success. This factor can help in attracting a huge percentage of new users who get to a third session, several users who purchase within a month or use a specific feature, and numerous new users who register within a week.
However, you should track the metric and find that the changes you are making are moving in the right direction or not.
It is said that a lot of text can be the biggest turnoff. This is because most people don’t learn this way. So, instead of text, you have to focus on involving users in an interactive app experience. Learn by doing approach is considered as the best way to seek deeper engagement and thus, should not be overlooked.
There is a need to start with basics and as users continue to engage with your brand, you can show new information about more advanced features as well as functionalities. Give them reasons to dive deeper into the app.
You need to be very careful about the information you want your users to know initially as you can’t put yourself at risk by delaying users from getting to the core experience. This is one of the most important strategies to enhance first-time user experience and thus, should not be overlooked.
It is believed that giving users a reason to engage in the right way is very important and this can be accomplished by offering any special offer on the first mobile purchase.
There is nothing wrong in saying that content and campaigns should be tested on a regular basis. Moreover, other fundamental issues should also be tested to optimize the first-time user experience.
Apart from the above-stated points, your users will never stop about new ways to use that particular application and the new value that you offer them. So, there is a need to use push notifications and in-app conversations to keep talking and listening to them.
By properly following all these steps, you will be able to offer to develop a successful mobile app that provides the best user experience for sure. Hence, developing an app is not enough, you have to pay attention to all those ways, which can optimize the first-time user experience.
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