Why is UX important to us?
Think of the last mobile app you downloaded. Why did you choose it over other competing apps? Was it appealing? Was it easy to use? Did it feel personal or generic? What about the last update to your favorite app? Did you notice any improvements? Were there any setbacks? What about the last mobile app you developed or updated, did you keep all those things in mind?
Keeping users engaged is the key to a successful app, and user experience design (UX design) is a very important part of it. Early on in the mobile app game, you might have come across an app that was delightful to look at, but not very user-friendly. The reality is that those who center their design around user experience quickly get ahead of their competitors. And this is valid not just when launching an app but throughout its lifespan. A strong UX might not guarantee a place in the top of the charts, but a weak one will definitely cost you dearly. You may love the app you designed, but will the millions of people you are targeting love it as much? Good UX design will help you ensure that.