April 2021

Are you searching for how mobile apps can increase the ROI of your Business, or would you like to discuss its calculations in depth? While initiating a business, it is highly advantageous to comprehend and evaluate each aspect of the business, which helps in boosting sales and revenue. Another crucial aspect of the business is the return on investment (ROI). This calculation will measure the gain obtained from investment, which is relevant to the normal invested amount. 

Every business requires a significant amount of effort to set up and develop. It is all about relevant expenses, sales, profit, and revenue. So, as a business entrepreneur, it is always crucial that every business should make a plan to take the organization to the next level. In this blog, we will explore how mobile app increases ROI for your business and their benefits and strategies that enable business to grow quickly. So, before diving deep, we will discover what App ROI is. 

## What is Mobile App ROI?

Mobile application return on investment is a leading figure in improving your business ROI. It is ROI that comes as an outcome of mobile marketing strategy. An example of such a strategy is mobile ads. This ease of use has drawn companies that utilize mobile apps. This has also increased the use of technology and mobile commerce, which has helped boost the company's ROI on mobile apps. This industry of mobile apps for marketing has seen impressive results, and research has shown that it can boost commercially.

The cost of a mobile app's ROI is significant, and it has to be developed with a high ROI to profit the company using it. Through a thorough understanding, the ROI of mobile apps can be optimized to yield higher returns.

## Types of Mobile App ROI for Your Business?

Return on Investment (ROI) is an essential indicator of the efficiency of mobile apps for companies. Here are the different kinds of ROI for mobile apps that businesses must consider:

### 1. Customer Acquisition 

You can determine how much mobile apps help attract new customers. It's tracked through the process of user acquisition (UAC) and the number of users who have downloaded the application.

### 2. User Engagement

The [higher engagement](https://appzoro.com/increasing-mobile-app-engagement-will-make-you-tons-of-cash-heres-how/) of users in the app can result in more brand loyalty and repeated business. Monitoring metrics such as time spent in-app interaction, frequency, and time is possible.

### 3. Financial ROI

It is the direct and general form of ROI measurement. It included comparing the financial gains (revenue generated or cost savings) from the mobile app to its initial investment in development and maintenance. 

ROI (%) = (Net Profit from the App / Cost of App Development and Maintenance) x 100 

### 4. Cross - Selling and Upselling

If your application will facilitate cross-selling and upselling of products and services, track the profit generated from these activities as included in the ROI calculation.


## Benefits of Having a Mobile App for Your Business

A mobile app can provide various services that improve the user experience and increase brand trust. In this regard, here are some [benefits of a mobile application](https://appzoro.com/blog/top-9-benefits-of-custom-mobile-application-development/) in the current market:

### 1. Offer Effective Customer Communication

![Offer Effective Customer Communication.jpg](/uploads/Offer_Effective_Customer_Communication_f35515de41.jpg)

A mobile app that is both scalable and engaging by nature allows the company to reach out to its intended audience efficiently. It's the most efficient way to increase communication with your existing and prospective customers. The mobile app allows customers to provide opinions and feedback on your services. You can keep up-to-date with the newest discounts, deals, and push notification functions.

### 2. Automate Event-Based Triggers

![Automate Event-Based Triggers.jpg](/uploads/Automate_Event_Based_Triggers_4eb6bdea39.jpg)

The ideal time to connect with your followers will be when your audience is actively using the application, and they have completed a particular event. In the meantime, you will get your audience's attention, share something, and give additional details. This not only increases engagement with your customers but also increases the return on investment.

### 3. Streamlined Operations

![Streamlined  Operations.jpg](/uploads/Streamlined_Operations_3f1eea2b43.jpg)

Through automating certain processes, such as ordering processing and inventory management, Mobile apps can assist companies in managing their business operations. They help businesses to save time and money while increasing productivity and efficiency.

### 4. Brand Awareness

![Brand Awareness.jpg](/uploads/Brand_Awareness_b8959288c9.jpg)

Engaging and functional applications are the most efficient method to build awareness of your brand. Having a user-accessible app that can spread awareness about your company and get people talking about your products is also beneficial.

### 5. Improved Customer Engagement

![Improved Customer Engagement.jpg](/uploads/Improved_Customer_Engagement_67f5520960.jpg)

The mobile app allows companies to communicate with clients in a personal manner. Through push notifications, messages in-app, and other forms of communication, businesses will keep their clients interested and informed about the latest products and services. This will result in loyalty from customers and a higher likelihood of repeat purchases.


## How Mobile Apps can Increase the ROI of your Business: 4 Proven Strategies

Let's discuss some of the most effective strategies to boost your business's ROI using mobile applications.

![How Mobile Apps can Increase the ROI of your Business.jpg](/uploads/How_Mobile_Apps_can_Increase_the_ROI_of_your_Business_2c5b6b5e92.jpg)

### 1. Focus on User Acquisition

To increase the ROI of mobile apps, it is important to focus on attracting new users. This can be achieved by optimizing your store, making your listing more visible and accessible, and utilizing ads for app installation on search engines. You should also think about the use of referral marketing as well as incentivizing existing customers to sign up as new customers.

### 2. Customer Targeting

The growth in sales of items and services sold through mobile apps will surely result from their use. You could gain new customers or clients via the mobile application or keep your existing customers in mind by making it easy for them to purchase your goods. The app's design is intended to entice customers into buying your products that they are worth it, which will help the ROI of your mobile app. Customers loyal to you will be more loyal than those who are brand new or have yet to be satisfied.

### 3. Monetize Effectively

Many different models for app monetization include subscription-based models and ads. It is crucial to choose the right app and audience. Additionally, you can improve your monetization strategies by comparing various pricing options and making individual recommendations.

### 4. Analyze and Optimize

Analyzing user behavior and application performance is essential for increasing application ROI. Analytics tools can monitor the user's engagement retention, monetization, and engagement metrics. Based on the data, you can identify areas to improve and optimize your application for greater outcomes. Continuously monitoring and tweaking the application will lead to increased ROI over time.

## How to Calculate ROI of Mobile Application?

![How to Calculate ROI of Mobile Application.jpg](/uploads/How_to_Calculate_ROI_of_Mobile_Application_56fb1cd411.jpg)

Developing a mobile business application is a fantastic idea to ensure the growth of your business. However, the main goal for every company is to boost profit in return on investment. Thus, calculating methods for mobile apps to boost the ROI of your app is essential to evaluate the performance and profitability of your application. The straightforward formula for calculating the ROI.

ROI = (Final value of the Investment - Initial value of the Investment) / Cost of Investment * 100%

## Impact of Mobile App on Buisness ROI

Mobile apps significantly impact the company's ROI in numerous ways. Here are a few examples of how mobile apps can boost your return on investment:

### 1. More sales

![More sales.jpg](/uploads/More_sales_78d63bcbf1.jpg)

Mobile apps help businesses increase sales by providing customers with a seamless and effortless purchase experience. Customers can easily browse and purchase products directly on the mobile device, which can increase sales.

### 2. Expanded Reach

![Higher Reach.jpg](/uploads/Higher_Reach_303ec186cd.jpg)

Mobile apps help extend the reach of business to a worldwide audience. Anyone can connect to it via mobile phones, which allows businesses to tap into new markets and gain insights into demographics. Ultimately, this wide reach can result in higher revenues and sales.

### 3. Competitive Advantage

![Competitive Advantage.jpg](/uploads/Competitive_Advantage_5050490549.jpg)

In fields in which mobile apps are scarce, having one could provide significant competitive advantages. It will set your company apart from the competition and draw clients who value the convenience of mobile apps.

## Conclusion

In the current scenario, mobile apps have become indispensable tools for companies. Due to the increasing usage of smartphones, companies that do not include mobile apps in their marketing strategies risk falling behind their competition. Therefore, businesses must incorporate mobile apps into their digital marketing strategy to increase profits. Making a mobile application would be a good option for your company if you want to boost revenues. Don't hesitate to contact Appzoro Technologies to design a highly functional app today. We are the leading Atlanta App Developers. 

#### FAQs

**How do you calculate the ROI of mobile applications?**

The ROI of your app can be defined as the main indicator of the value of your investment in creating advertising, marketing, and maintaining your application. It's calculated by subtracting the costs of your app from the revenue generated by your application and then dividing it by the app's price.

**How do you determine the best way to evaluate the ROI of your application?**

The first step to understanding the mobile ROI is to understand customer acquisition cost, which can be broken into CPI (cost per installation). To determine it, you have to figure out the amount of money you'll spend on acquisition and the number of new customers you will be able to acquire within a specific time.

**What are the ways mobile apps boost profits?**

Businesses can issue push messages to app users with information about discounts and special offers. Additionally, they can provide messages about offers with a limited duration and special offers in the app. Businesses can encourage purchases and increase their revenue through coupons and customer promotions.


Discover how mobile apps can increase the ROI of your Business. Explore the key strategies and benefits of Mobile Apps for your Business.

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How Mobile Apps can Increase the ROI of your Business?

<p>We are in 2021 and everyone out there is looking to move their businesses forward in the online market to grab more business opportunities. Android applications are the best way to engage with your customer online but still, most people are not aware of which programming language is better for android applications &#8211;<strong> Kotlin or Java?</strong> So today we’ll try to make things simple for the people to understand the difference between Java and Kotlin so they can decide the better option for their <a href="https://appzoro.com/" target="_blank" rel="noreferrer noopener">android app development</a>. We will try to cover some most popular user queries in this article like what is the history of Kotlin and Java? Why use Kotlin when Java is so popular? Is Kotlin language mandatory now for Android developers? Kotlin or Java which language is currently used in app development companies? Which language is best for android app development Kotlin or Java? This question list is very long, we’ll try to cover some of the most important ones here.</p>
<h2><strong>What is the History of Java and Kotlin?</strong></h2>
<figure><img src="https://appzoro.com/wp-content/uploads/2021/04/History-of-Kotlin-and-Java.jpg" alt="History of Kotlin and Java" /></figure>
<h4><strong>History of Java Programming Language:</strong></h4>
<p><a href="https://en.wikipedia.org/wiki/Java_(programming_language)" target="_blank" rel="noreferrer noopener nofollow">Java </a>is a class-based object-oriented programming language which first implementation was released as Java 1.0 in 1996 by <a href="https://en.wikipedia.org/wiki/Sun_Microsystems" target="_blank" rel="noreferrer noopener nofollow">Sun Microsystems</a>. Java was designed by Mr. James Gosling (also known as Dr. Java). It is a general-purpose programming language intended to let application developers write once, run anywhere (WORA) concept. The current version of Java is Java SE 16 which was released on March 16, 2021. Before the Kotlin invention, Java was primarily used for android app development.</p>
<h4><strong>History of Kotlin Programming Language:</strong></h4>
<p><a href="https://en.wikipedia.org/wiki/Kotlin_(programming_language)" target="_blank" rel="noreferrer noopener nofollow">Kotlin </a>is a cross-platform general-purpose programming language. It was designed to interoperate with Java. Kotlin was designed by <a href="https://en.wikipedia.org/wiki/JetBrains" target="_blank" rel="noreferrer noopener nofollow">JetBrains</a> (A Czech Software Development Company). Kotlin&#8217;s first official stable version v1.0 was released on 15th February in 2016. This was the time when <a href="https://techcrunch.com/2017/05/17/google-makes-kotlin-a-first-class-language-for-writing-android-apps/" target="_blank" rel="noreferrer noopener nofollow">Google announced Kotlin as its preferred language</a> for android app developers. After that Google announced first-class support for Kotlin on Android app development at Google I/O in 2017. Since then, Kotlin has seen a high rise in demand between the mobile app developers and the enterprise community. According to many surveys, the popularity of Kotlin is increasing day by day for android app development. The current version of the Kotlin is v1.4.32 it was released on March 22, 2021. Kotlin is a free and open-source project. The code for the project is <a href="https://github.com/JetBrains/kotlin" target="_blank" rel="noreferrer noopener nofollow">developed openly on GitHub</a> primarily by the team employed at JetBrains, with contributions from Google and others.</p>
<h2><strong>Kotlin vs Java: Which One is Better for Android Applications?</strong></h2>
<figure><img src="https://appzoro.com/wp-content/uploads/2021/04/Kotlin-vs-Java-Which-one-is-better.jpg" alt="Kotlin vs Java - Which one is better" /><figcaption>Kotlin vs Java</figcaption></figure>
<p>This is a very popular question among the people, they want to know why use Kotlin over Java for Android applications? Well, the answer is hidden in the history of these programming languages themselves. We need to understand that Kotlin is a modern language and so it has some great advantages over Java for creating better and fast android applications. <a href="https://kotlinlang.org/docs/android-overview.html" target="_blank" rel="noreferrer noopener nofollow">Kotlin helps android developers</a> to boost their productivity, development satisfaction, and code safety. Kotlin is a more concise language than Java. According to rough estimates, Kotlin cut 40% of the code lines than Java. These are the main reasons Kotlin is now used by about 60% of the professionals to create android apps. And you can understand why <a href="https://appzoro.com/" target="_blank" rel="noreferrer noopener">modern app development companies </a>are moving towards Kotlin.</p>
<h2><strong>Below are some Java issues addressed in Kotlin</strong></h2>
<ul>
<li>Arrays in Kotlin are invariant.</li>
<li>Null references are controlled by the type system.</li>
<li>Kotlin does not have checked exceptions.</li>
<li>No raw types.</li>
<li>Use-site variance without wildcards.</li>
<li>Kotlin has proper function types, as opposed to Java&#8217;s SAM-conversions.</li>
</ul>
<h2><strong>What extra features that Kotlin has but Java don’t?</strong></h2>
<figure><img src="https://appzoro.com/wp-content/uploads/2021/04/Comparison-between-Kotlin-and-Java.jpg" alt="Comparison between Kotlin and Java" />Java and Kotlin Comparison</figure>
<ul>
<li>Smart casts</li>
<li>Operator overloading</li>
<li>Lambda expressions + Inline functions = performant custom control structures</li>
<li>First-class delegation</li>
<li>Extension functions</li>
<li>Range expressions</li>
<li>Null-safety</li>
<li>Data classes</li>
<li>String templates</li>
<li>Singletons</li>
<li>Properties</li>
<li>Separate interfaces for read-only and mutable collections</li>
<li>Primary constructors</li>
<li>Type inference for variable and property types</li>
<li>Coroutines</li>
<li>Declaration-site variance &amp; Type projection</li>
<li>Companion objects</li>
</ul>
<p>As a general user, you don’t need to know more details. But if you are an android developer and want to learn Kotlin then for sure you have to have good knowledge about all these topics. I know you guys are still waiting for my opinion to choose between these two languages.</p>
<p>Well, Java is no doubt a top-performing language and still the top followed language by developers. I am also a big fan of Java but seriously I prefer Kotlin language for android app development and there are many reasons behind my choice. Let me explain this with the help of stats:</p>
<figure><img src="https://appzoro.com/wp-content/uploads/2021/04/Java-vs-Kotlin-Line-of-Codes-used.jpg" alt="Java vs Kotlin Line of Codes used" /><figcaption>java and kotlin loc</figcaption></figure>
<figure><img src="https://appzoro.com/wp-content/uploads/2021/04/Most-loved-technologies-of-2020-by-developers.jpg" alt="Most loved technologies of 2020 by developers" /></figure>
<h2><strong>Why choose Kotlin for Android app development?</strong></h2>
<figure><img src="https://appzoro.com/wp-content/uploads/2021/04/Why-choose-Kotlin-for-Android-app-development.jpg" alt="Why choose Kotlin for Android app development" /></figure>
<p>There are lots of benefits to using <a href="https://developer.android.com/kotlin" target="_blank" rel="noreferrer noopener nofollow">Kotlin for Android development</a>. Let’s dive in deeper:</p>
<ul>
<li>Learning Kotlin is very easy, especially for Java developers.</li>
<li>Support in Android Jetpack and other libraries.</li>
<li>Kotlin supports multi-platform development like Android, iOS, backend, and web applications. You can share the common code among various platforms.</li>
<li>Kotlin development leads to fewer errors. Its compiler detects the remaining errors and makes the code safe.</li>
<li>Less code with greater readability.</li>
<li>Seamless integration with Android Studio.</li>
<li>You can use Kotlin along with Java in your applications without needing to migrate all your code to Kotlin.</li>
<li>There are a huge community and contributors to support you with your development issues.</li>
</ul>
<h2><strong>What are the applications of Java and Kotlin?</strong></h2>
<p>Since its inception, Java has been a very popular programming language. From mobile phones to enterprise servers, it is using in the majority of applications. Below are the major application areas of Java:</p>
<figure><img src="https://appzoro.com/wp-content/uploads/2021/04/What-are-the-Applications-of-Java.jpg" alt="What are the Applications of Java?" /></figure>
<ul>
<li>Software Tools</li>
<li>Mobile Applications</li>
<li>Enterprise Applications</li>
<li>Distributed Applications</li>
<li>Web-based Applications</li>
<li>Gaming Applications</li>
<li>Big Data Technologies</li>
<li>Cloud-based Applications</li>
<li>Web servers and Application servers</li>
<li>Scientific Applications</li>
<li>Desktop GUI Applications</li>
<li>Embedded Systems</li>
</ul>
<p>As <a href="https://dev.to/codicacom/top-8-most-in-demand-programming-languages-for-2021-3c28" target="_blank" rel="noreferrer noopener nofollow">Kotlin is in the current trend of the market</a> it is majorly used for app development, server-side and client-side applications. Below are the major application areas of Kotlin:</p>
<figure><img src="https://appzoro.com/wp-content/uploads/2021/04/applications-of-Kotlin.jpg" alt="applications of Kotlin" /></figure>
<ul>
<li>Cross-platform applications</li>
<li>Native app development</li>
<li>Server-side applications</li>
<li>Desktop applications</li>
<li>Client-side applications</li>
<li>Web applications</li>
<li>Data science applications</li>
</ul>
<h2><strong>What are the benefits of switching to Kotlin?</strong></h2>
<p>If you are a Java developer then you have to make your own choice. Do you want to switch to Kotlin? Does your company <a href="https://appzoro.com/our-work/" target="_blank" rel="noreferrer noopener">work on Kotlin based projects</a>? Because Kotlin is easy to learn for Java developers so you can easily switch to Kotlin to grab better job opportunities, better salary hikes, etc.</p>
<p>For the businesses and development companies, there are also some benefits of switching to Kotlin. Companies can reduce their project timelines as well as ensure fewer app crashes with Kotlin, which leads to more customer satisfaction.</p>
<figure><img src="https://appzoro.com/wp-content/uploads/2021/04/What-are-the-benefits-of-switching-to-Kotlin.jpg" alt="What are the benefits of switching to Kotlin" /></figure>
<figure>benefits of switching Java to Kotlin</figure>
<h2><strong>What is the future of Kotlin?</strong></h2>
<p>Two key factors always come into play for programming languages.</p>
<ul>
<li><strong>Are people showing interest in it?</strong></li>
<li><strong>Is it still being worked on?</strong></li>
</ul>
<p>I think it&#8217;s safe to say that Kotlin is going to be around for a long time because it is ticking both boxes. In around 20.4 million active software developers in the world, Kotlin has around 1.1 million developers. But my real question is: will Kotlin become the champion in “write once and run everywhere” languages? Kotlin is setting new standards and experiment opportunities with modern programming.</p>
<figure><img src="https://appzoro.com/wp-content/uploads/2021/04/Major-Companies-who-switch-apps-from-Java-to-Kotlin.jpg" alt="Major Companies who switch apps from Java to Kotlin" />Major Companies that switch apps from Java to Kotlin</figure>
<h3><strong>Final Words:</strong></h3>
<p>Both programming languages Kotlin and Java have their own significance. You have to choose the right one while considering your project requirements. I know choosing the best technology is always tricky especially for the general people who don’t have deep technical knowledge. So, I highly recommend you to <a href="https://appzoro.com/free-initial-consultation/" target="_blank" rel="noreferrer noopener">take professional advice</a> before choosing the best technology for you. My company AppZoro Technologies is one of the <a href="https://appzoro.com/" target="_blank" rel="noreferrer noopener">best mobile app development companies</a> that provide free consultation for people or businesses to choose the right technology for your project.</p>


Kotlin vs Java: which programming language is better for android applications? A simple guide for the people to understand the difference.

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