How Google Algorithm Updates will Affect Your Website Rankings?
The Google algorithm defines how websites rank in the Google search engine. Understanding the Google algorithm update is mandatory for Digital marketers as well as website administrators. If you have recently noticed the change in your search ranking or the traffic it receives, this is most probably because of the March 12th Google algorithm update which is also known as the Core Algorithm update. This update is going to affect the rankings as well as the traffic for all indexed websites.
Google generally stays silent whenever they update the SEO algorithm. However, after receiving many questions on Reddit and Google Product forums, they have conveyed that there has been a significant change that will impact all indexed sites. However, other than just confirming the update, Google has not provided any guidelines on what has changed and what digital marketers should consider in the strategy. In previous updates also, Google rarely explains how the algorithm has changed and how it will drive the specific behavior across various websites.
Most digital marketers have a common question after the Google algorithm is updated. How should I fix my website? Moreover, what all changes should I do on my website to adhere to the new rules and guidelines of the algorithm. Google has also conveyed earlier that there is no dedicated fix for pages to perform better, and the only strategy one should follow is providing excellent and relevant content from time to time. With time, only content will make you the winner in Google SEO. This answer might further confuse the marketers rather than solving their issue.
Content marketing is the best way
The only strategy digital marketers should follow is continually adding new and fresh content to the website which matches the target audience and is relevant to their website. Google search algorithm’s foundation is designed to find content that matches the queries of users. As long as your content is relevant to your website’s category, offerings and services, there is a likelihood that you will rank high in some subject-specific searches.
2019 Google SEO Algo Updates
April 26, 2019
Google has released a small quality update in which several sites that were previously affected and were de-indexed between April 5-8 were now reindexed on the Google search engine.
April 12-19, 2019
Google started showing more images in search on this day. There was a 10% increase in how many photos Google shows for many searches beginning at this time. (Keep your blogs posts easy to read and add images)
March 18 and March 20-24, 2019
Google has tweaked the changes made with the March 12 Core algorithm update. This is not a reversal of March 12.
Still figuring out, how to Rank High?
1. Publish High-Quality Content
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Knowing users’ search intent is essential to creating pages that drive organic traffic.
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Despite the word on the street that keyword research is not needed to rank, keyword research still supports quality content creation.
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Keep rich snippets
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Keep it Unique!
2. Make Your Site Mobile-Friendly
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More than 85% of web traffic comes from mobile. Need any other reason to be Mobile-Friendly?
3. Create a Secure Website (HTTPS)
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Adding an SSL certificate to secure your website is not mandatory, else Google shows your site as Not Secured.
How to Add an SSL Certificate
An SSL Certificate usually contains the following data: –
1. Certificate holder’s name
2. Serial number and expiration date of the certificate
3. Certificate holder’s public key
4. A digital signature of the issuing authority.
Integrating an SSL certificate is an easy process to set up. All you have to do is route people to HTTPS. Follow the below five steps :
1. Host with a dedicated IP address
2. Buy a certificate
3. Activate the license
4. Install the certificate
5. Update your site to use HTTPS
4. Improve Your User Experience
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Include Site Architecture & Site Map
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Make Sure you update your Meta Title and Title Tags
5. Optimize Your Page Speed
Finally, the page speed is officially now a Google mobile ranking factor. With Google’s mobile-first index, mobile continues to be Google’s new preference in SEO Ranking.
Check your website’s speed here :
https://developers.google.com/speed/pagespeed/insights/
https://www.thinkwithgoogle.com/feature/testmysite/
Also Read: https://appzoro.com/blog/tips-to-increase-your-app-reviews
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