February 2021

Hey, everyone!! A piece of good news for AppZoro Technologies &amp; the team. We recognized as a top web development company in 2021 by Techreviewer.co. 



As everyone knows Appzoro is a <a href="https://appzoro.com/">top web &amp; app development firm</a> that has proven its value by providing high-quality tech solutions and providing flexibility and support to <a href="https://appzoro.com/enterprise-solutions/">enterprise </a>customers in Atlanta.&nbsp;







<figure class="wp-block-image size-large"><img width="602" height="744" src="https://admin.appzoro.com//uploads/Techreviewer_2daaa3b0bc.jpg" alt="Top web development company in 2021 by Techreviewer" class="wp-image-9768" srcset="https://admin.appzoro.com//uploads/Techreviewer_2daaa3b0bc.jpg 602w, https://admin.appzoro.com//uploads/Techreviewer_2daaa3b0bc.jpg 243w" sizes="(max-width: 602px) 100vw, 602px" /><figcaption>Top web development company in 2021 by Techreviewer</figcaption></figure>



The extensive experience and deep technical expertise in providing full-cycle web development services have placed us on the list of leading web development companies at Techreviewer: <a href="https://techreviewer.co/top-web-development-companies" rel="noreferrer noopener nofollow" target="_blank">https://techreviewer.co/top-web-development-companies.</a>



FYI, Techreviewer is a research and analytics platform. It publishes annual ratings of top companies, dividing them by categories, and this time we ended up in one of them! We are happy and proudly announcing this news to you.



<figure class="wp-block-image size-large"><img width="800" height="560" src="https://appzoro.com/wp-content/uploads/2021/02/Web-development-services-by-AppZoro-Technologies.jpg" alt="Web development services by AppZoro Technologies" class="wp-image-9769" srcset="https://appzoro.com/wp-content/uploads/2021/02/Web-development-services-by-AppZoro-Technologies.jpg 800w, https://appzoro.com/wp-content/uploads/2021/02/Web-development-services-by-AppZoro-Technologies-300x210.jpg 300w, https://appzoro.com/wp-content/uploads/2021/02/Web-development-services-by-AppZoro-Technologies-768x538.jpg 768w, https://appzoro.com/wp-content/uploads/2021/02/Web-development-services-by-AppZoro-Technologies-570x400.jpg 570w" sizes="(max-width: 800px) 100vw, 800px" /><figcaption>Web development services by AppZoro Technologies</figcaption></figure>



The good thing about the Techreviewer is that to create the rankings for companies, Techreviewer looked at different metrics. For example, to understand the level of competence in the industry, they took the following criteria:



<ul><li>Case studies</li><li>Awards received</li><li>Services offered</li><li>Social media activity</li></ul>



In addition, AppZoro Technologies delivers high-quality app <a href="https://appzoro.com/contact/">development services</a> in Atlanta and Nationwide (United States of America). To arrive at this conclusion, the rankers examine how companies perform when it comes to:



<ul><li>Reputation and brand visibility</li><li>Company clients</li><li>Reviews on different resources as clutch.co, upcity, goodfirms, etc.</li></ul>



AppZoro is feeling honored to be recognized as one of the best web development companies.&nbsp;We will continue to prove the trust that <a href="https://techreviewer.co/" target="_blank" rel="noreferrer noopener nofollow">Techreviewer</a>, our customers, and partners place in us.



Our team believes that in the near future, we will receive more awards for custom software development and more services. 



<a href="https://www.bloglovin.com/blog/20486483/?claim=h4ahvzk7e44" target="_blank" rel="noreferrer noopener nofollow">Follow my blog with Bloglovin</a>

A piece of good news for AppZoro Technologies. We recognized as a top web development company in 2021 by Techreviewer.

small_Techreviewer.jpg

thumbnail_Techreviewer.jpg

Techreviewer.jpg

Recognized by Techreviewer as a top web development company 2021, AppZoro Technologies continues to deliver high-quality tech solutions to clients nationwide.

AppZoro Named as Top Web Development Company by Techreviewer

AppZoro recognized as a Top Web Development Company 2021 by Techreviewer

<h2>What is App Store Optimization?</h2>



Basically, App Store Optimization is the way to promote your apps and meet your apps into the app store to achieve the top position. It is also known as ASO in short form. App Store Marketing and Mobile App SEO are the other popular names of App Store Optimization.



In the ASO process, we optimizing&nbsp;<a href="https://appzoro.com/">mobile&nbsp;apps</a>&nbsp;so our app can rank higher in an&nbsp;app store&#8217;s&nbsp;search results. Remember the higher your&nbsp;app&nbsp;ranks in search results, the more possibilities to get the visibility and app download increase.



<figure class="wp-block-image size-large"><img width="700" height="458" src="https://appzoro.com/wp-content/uploads/2021/02/What-is-App-Store-Optimization-ASO.png" alt="what is app store optimization?" class="wp-image-9609" srcset="https://appzoro.com/wp-content/uploads/2021/02/What-is-App-Store-Optimization-ASO.png 700w, https://appzoro.com/wp-content/uploads/2021/02/What-is-App-Store-Optimization-ASO-300x196.png 300w" sizes="(max-width: 700px) 100vw, 700px" /></figure>



Here are some of the basic tactic I sketch here to help your app promotion process:



<h2>8 Basic Tips and Best Practices for ASO</h2>



1) Understand your customer and your competition like&#8212; a) Customer native language b) Why anyone can download and use your apps c) Extra advantages with others d) Competitors keywords analysis



2) Choose the easy to remember name of the app



<figure class="wp-block-image size-large"><img width="985" height="624" src="https://appzoro.com/wp-content/uploads/2021/02/App-Store-Optimization-Tips-AppZoro.png" alt="tips for ASO" class="wp-image-9610" srcset="https://appzoro.com/wp-content/uploads/2021/02/App-Store-Optimization-Tips-AppZoro.png 985w, https://appzoro.com/wp-content/uploads/2021/02/App-Store-Optimization-Tips-AppZoro-300x190.png 300w, https://appzoro.com/wp-content/uploads/2021/02/App-Store-Optimization-Tips-AppZoro-768x487.png 768w" sizes="(max-width: 985px) 100vw, 985px" /></figure>



3) Optimize keywords in your title and headings



4)Research the right keywords for your audience&nbsp;and Maximize them a)&nbsp;The App Store App store gave you 100 character keywords field to describe yourself with the help of keywords b)&nbsp;Google Play Here you have approx. 4000 character space to describe yourself.



5) Create a compelling title and description Add your full description for your app to understanding your visitor and search engine also to use proper keywords in your title and description.



6)Stand out with a unique icon Uniqueness is the most important factor to show you different from others so your icon should be unique.



7) Include screenshots and videos We should use screenshots and video to easily understating your apps to visitors. They helped to increase the number of downloads.



8) Update frequently and drive traffic to your app page Mobile app updated frequently according to user feedback.



If you are looking for a company that provides ASO services and other app development and design services, you can <a href="https://appzoro.com/contact/">contact to AppZoro technologies</a> team. Our expert team has great experience in the field and can help your business to reach the marketing targets. 



<figure class="wp-block-image size-large"><img width="850" height="480" src="https://appzoro.com/wp-content/uploads/2021/02/ASO-vs-SEO.jpg" alt="SEO vs ASO" class="wp-image-9611" srcset="https://appzoro.com/wp-content/uploads/2021/02/ASO-vs-SEO.jpg 850w, https://appzoro.com/wp-content/uploads/2021/02/ASO-vs-SEO-300x169.jpg 300w, https://appzoro.com/wp-content/uploads/2021/02/ASO-vs-SEO-768x434.jpg 768w" sizes="(max-width: 850px) 100vw, 850px" /></figure>

Do you know what is app store optimization and how to optimize your apps for app stores? Read the tips to know the basics about ASO.

medium_ASO-vs-SEO.jpg

small_ASO-vs-SEO.jpg

thumbnail_ASO-vs-SEO.jpg

ASO-vs-SEO.jpg

Basics of The App Store Optimization(ASO) – AppZoro

Today’s world seems to run on applications, isn’t it? I am saying this because nearly two million mobile apps are available in the app stores while I am writing this article. Mobile app development companies considering mobile apps for their business growth, have to face serious competition to stay ahead in the market. So, every firm needs to design great apps. Now the catch is that you don’t need to identify, what would be the features of a great app. Because as a tech consultant and a <a href="https://appzoro.com/services/mobile-app-development" target="_blank" rel="noreferrer noopener">mobile app developer</a>, I am going to tell you about these nine must-have mobile app features to create a great app.



Many times business owners and marketing persons face issues in choosing the right features for apps. And thus they end up adding too many features. More features in apps can be a risk for bad user experience which turns your users away from your app. Trust me if you annoy your app users it may hurt your app ranking and app reviews on the <a href="https://play.google.com/store" target="_blank" rel="noreferrer noopener nofollow">Play store</a> &amp; <a href="https://www.apple.com/app-store/" target="_blank" rel="noreferrer noopener nofollow">App store</a>. So sit relax and read this article to know how you smartly manage these features in your app.



<h2>What are the features of an app?</h2>



I am mentioning below some of the must-have features you should include in an app so it would be a great fully functional mobile app. I am pretty sure these features also can help an app development agency or a mobile app developer.



Let’s get started.



<h2>1. Ensure the Flexibility</h2>



You need to create a flexible app. A flexible app is an app that can easily be used on Android, iOS, and Windows OS with some minor changes. It is true that Android apps are easy to upload on Google Play Store, but iOS apps need to be tried and tested well to upload on the Apple App Store. Remember, you need to deal with different resolutions and screen sizes so make sure to test your app before uploading.



<h2>2.&nbsp;Simplicity is the key</h2>



When you start creating your app remember always one formula, make your app simple to navigate. If you make your app difficult to navigate then many users can lose interest quickly. If you don’t want to frustrate your app users or customers, you need to create a great app that accesses information quickly and easily.



Uncluttered screens with clear instructions lead to the next step in the <a href="https://appzoro.com/getting-started" target="_blank" rel="noreferrer noopener">app development and designing process</a>. No ambiguity in the app improves the user/customer experience and will encourage them to continue to use it.



<h2>3.&nbsp;Speed Matters Most</h2>



App speed refers to a proper set of graphics and lightweight tables and databases. Remember, Fast loading screens always play a vital role. No one likes waiting for a screen-loading symbol to complete the load. If your app is slow in comparison to your competitor’s, it frustrates your users/customers and may divert them to use your competitor’s apps.



<h2>4.&nbsp; Proper Images Utilization</h2>



Today’s users/customers expect to have hi-definition (HD) and 16 million colors. Anything less will limit your app sales. In short, you can say today’s customers attract more toward eye-catching graphics as well as proper details. But you need to maintain the balance between app speed, functionality, and resolution. You have to ensure that what you have on screen is suitably detailed to make the user experience sensible.



<h2>5.&nbsp;Security is an important concern</h2>



In this digital era, internet security is an important concern and the same applies to your app. Maybe your app stores personal and sensitive information of the users/customers such as credit &amp; debit card details, email IDs, phone numbers, etc. So the app data security is an absolute must. Hackers always target applications and websites their security system is not fully watertight. Hackers try to steal the important data of users. So you need to identify and remove these potential issues of your app security.



<h2>6.&nbsp;Searching Feature</h2>



I know you are thinking it is simple but trust me; many apps miss this important feature. I am not saying search is a must-have feature in every app. But the ability to search in the app is important for example in e-commerce apps while it’s not going to work so much for game-based applications.



<h2>7.&nbsp;Play with Bold Colors</h2>



If you want great customer pull in to your app then you need to play with bright and bold color schemes. Just pay attention to complementary <a href="https://en.wikipedia.org/wiki/Color_wheel" target="_blank" rel="noreferrer noopener nofollow">colors from the color wheel</a> and choose the right color combination wisely so the app looks stylish and well professional at the same time.



<h2>8.&nbsp;Add Push Notifications Feature</h2>



Push notifications are a very crucial feature in any app. They simply increase your app use and user engagement with personalized push messages. <a href="https://onesignal.com/" target="_blank" rel="noreferrer noopener nofollow">Push notifications</a><a href="https://onesignal.com/" target="_blank" rel="noreferrer noopener"> </a>can be text, graphic, or a combination of both to send your users content that they may be interested in. Personalized push notification is much better than unsolicited messages since they are aimed solely at the particular user and likely to be of interest to them.




<h2>9.&nbsp;User Feedback and Updates</h2>



While you are going to make the perfect app according to your knowledge and research but remember you need to get feedback about your app from the end-users. If your users are happy with your app then it is good but still, you need to get things better so every user can enjoy it. User feedback is a better way to understand what your users want in the app or what to remove from the existing one.



Once you got user feedback, you can sort out how to make your app more relevant and helpful to the end-users. You need to send periodic security updates for your app so the users feel secure while using it. Updates keep your app fresh and give the user more of what they want.



I tried to cover everything that needs to make a great app but if you think there might be any other thing you can let me know through the comment box.&nbsp;



If you are looking for an app development company to help you regarding your new app for android, iOS and Windows then you can <a href="https://appzoro.com/contact-us" target="_blank" rel="noreferrer noopener">contact my company AppZoro Technologies</a>. It is an Atlanta-based software development company that primarily focuses on mobile app development, web development, UI/UX design, etc. AppZoro is one of the best IT firms in Atlanta and awarded many times by top tech giants like <a href="https://clutch.co/profile/appzoro-technologies" target="_blank" rel="noreferrer noopener nofollow">Clutch</a>, <a href="https://www.goodfirms.co/company/appzoro-technologies-inc" target="_blank" rel="noreferrer noopener nofollow">GoodFirms</a>, <a href="https://upcity.com/local-marketing-agencies/profiles/appzoro-technologies#overview" rel="noreferrer noopener nofollow" target="_blank">UpCity</a>, and more.&nbsp;&nbsp;&nbsp;

Here are nine must-have mobile app features to create great apps. Know how you smartly manage these features in your app.

Blog

We have published over 1000+ Blogs on various topics

AppZoro recognized as a Top Web Development Company 2021 by Techreviewer

Basics of The App Store Optimization(ASO) – AppZoro

9 Must-have mobile app features to create great applications

Let's Build the Future of Technology Together