Business Development

Business Intelligence: what it is and the benefits - AppZoro




In this digital world, where a person always looking for methods to drive greater intelligence, management, and understanding from their available data to boost business overall growth. Nowadays, the business intelligence (BI) approach is one of the best ways to deal with these things properly. But most of the organizations are not ready to incorporate into their business systems.

We can say lack of knowledge that businesses still don’t know, what are business intelligence tools? If some of the people somehow know about it then they still don’t know what are the benefits of it, where to start, what should include and how much time required to see positive results using this BI software.

What is Business Intelligence?

Business intelligence refers to the program, tools, and good practices that are utilized to access and analyze data to optimize or enhance the operation of the business. It converts raw data into relevant information that allows strategic and tactical insights to make effective decisions. Business intelligence software is a technical process, which gathers and processes data to attain actionable information. It allows users to acquire data quickly and transfer them to the proper employees to create the ideal choice.

Business Intelligence what it is and the benefits - AppZoro

There’s no doubt that BI software is important and helps organizations make dependable and take timely decisions about their operations. By using this software, companies or businesses can access reliable information and make insightful decisions for proper business growth. 

Business Intelligence Process

Business intelligence software has played a major role in helping organizations. It helps them to meet their challenges like narrowing margins, high customer expectations, and global competition. But the fact is that many companies are still using conventional methods. Which makes it harder for them to make the best decisions, as the past information is stored in separate databases and applications. 

Business Intelligence Software

Business intelligence tools have a lot of functions that improve their performance. It plays a key role in the in-depth analysis of business, as it allows the decision-makers of the enterprise to support their job. The discovery of important information analytics can be achieved through reporting. It is another key role of BI software.

The Benefits of Business Intelligence Tool

BI Software Benefits

Any organization that wants to stay active in a competitive market then, must adapt quickly and real-time integration of business intelligence software. Most organizations now have shifted their modes of operation so they can adapt to modern technology. 

But, there are still plenty of businesses that are under the premise. Some people think that business intelligence software isn’t user-friendly and is complex or not useful at all. But Trust me if you don’t have a great technology team still you can utilize this tool by having a business intelligence analyst.  

That is a misconception about business intelligence applications that it is not user-friendly while it ensures maximum profitability by smoothing the decision-making process. Business intelligence applications also allow small-scale and small enterprises to lower their cost of operations by identifying regions which have higher costs of expenses and finding measures to lower them.

The best thing about business intelligence applications allows businesses to possess operations. When a business adopts business intelligence software, it can easily identify all of the financial and customer data, production data, present data, and business aspects of the business.

Accurate Planning, Reporting, and Analysis

Planning, Reporting, and Analysis via Business Intelligence Software

Business intelligence software provides real-time information, which helps businesses to provide precise reporting solutions as it may connect with an extensive range of data. The computer software can program and examine informed business solutions, which reduce the potential risks and allow a business to achieve faster growth.

Increase Speed of Decision-Making

Business intelligence applications not only help businesses make better choices but also can help increase their decision-making rate too. Without business intelligence applications, a company will be spending a great deal of time implementing conclusions. 

Increased Business User Satisfaction

why choose business intelligence

There is enhanced user satisfaction for the BI software because it offers better conclusions, reporting, and accurate analysis. It aids the company to maximize its limited resources using cost-effective solutions that allow business expansion and enhance user satisfaction rate.

Customer Behavior Insights

Business intelligence software holds the key to identifying customer behavior patterns since it decides customer responses and aids the business achieve market profitability by helping retain old clients and attract new clients as well.

Accurate Decision-Making

The best part about business intelligence applications is that it not only allows real-time decision-making but also helps in smart decisions. If your competitor decides to decrease the costs of the products, you are going to need to think of a counter cost for your product which is similar or lower. This choice will take some time to be executed, as you’ll want to do the impact of your gains after the cost reduction. But when you’re using BI tools, you get informed and rapid decisions that enable your company to remain on top of its game.

Any organization which aims to grow its operation must ensure that its organization and IT units are functioning together, and this may be achieved easily with BI software.

Offer Personalized Services

Business intelligence software is user friendly and has some features that personalize information or data by making it easier to use. The attribute also ensures smoother collaboration between users in the organization and allows a smoother transfer of information.

Track KPIs with Notifications and Alerts

The BI software monitors the KPI by evaluating the current status and metric worth utilizing specific measures that will send alerts to the consumer. These notifications make it possible for users to come up with the ideal options or steps.

Identify Opportunities for Earnings

Identify Opportunities for Earnings by business intelligence software

Revenue growth is vital to many organizations, and it’s one of the best functions of a business intelligence program. Finding new sales opportunities opens new doors for business and enables it to thrive and change its operations. The software marketing strategies and campaigns to create important reports and insights about the best sources of returns on investment.

Reduced Price

This tool helps to find areas where the business can cut down its costs, and the program helps to collect raw data on regions where there are high costs and provides solutions to bring them down.

Better Operational Efficiency

Each company is striving to improve its operations, as it helps to choose the next step in their own development. But companies must track and measure their performance, and BI software helps to produce various tasks that help drive business success. The program covers exceptionally used metrics like productivity, performance, and employee satisfaction to guarantee better operations in the business.

Higher Quality Data

Data comes in all shapes and sizes, and a few can be complicated to comprehend and function, which makes it difficult for organizations to make the most of data-driven insights. This feature of BI Software is useful because it enables data to be converted to some much better method or quality, which can be readily accessed.

Create a Data Culture at the Organization

Business intelligence applications are very useful in regards to managing the data of a company as it enables easy collaboration and communications among members whenever data is updated. Users can also track their own changes because notifications are sent to everybody.

Self-Service Culture

One of the greatest things about business intelligence software is that it promotes a culture of self-service in the business. BI analysts can easily access data and easily handle it if they aren’t familiar with statistical analytics. Adding, creating, and manipulating information is easy, and this also ensures collaboration between different departments in the business.

Top 10 Business Intelligence Tools:

Here are a list of top 10 business intelligence tools you can choose for your organization.

  1. SAP Business Intelligence
  2. MicroStrategy
  3. Datapine
  4. SAS Business Intelligence
  5. Yellowfin BI
  6. QlikSense
  7. Zoho Analytics
  8. Sisense
  9. Microsoft Power BI
  10. Looker


We can say the role of business intelligence is very crucial especially in the current time where every business is seeing a dip due to the widespread covid-19 pandemic situation. BI tools are very useful to read the uncertainty of the market and help businesses to overcome such situations.

So what are you waiting for? Let’s get it and increase your business growth. If you want such custom software for your organization, AppZoro Technologies is here to develop your ideas into reality. Basically, we are a Software Development Company in Atlanta and provides all types of IT services like custom software development, App development for both Android and iOS, website designing and development, and other Internet of Things (IoT) services.

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