iOS App Development


<p>Hey everyone, We are back with the new helpful blog for you. Today you will learn how to launch a mobile app successfully. But before start, we want to raise some questions. How many times a day do you check your email on your mobile versus on your PC? How about Facebook? Do you know U.S. consumers are 17% more available on their smartphones than they are on their desktops or laptops? Yes, it is true.  Mobile internet usage has surpassed that of desktops in almost every developed country like the USA or the U.K. What does this mean for you? Well, let us tell you that if you do not yet offer traders the ability to trade on mobile phones, you are putting yourself out of the game.</p>



<p>With over 3M apps on the Google Play store and 2.5M apps on the Apple app store, getting your app to stand out in this crowded market is no longer about simply putting it up on the store. The challenges of marketing an mobile app are continually growing. So, having a marketing plan supporting the  launch of your mobile app</a> is crucial to its success. </p>



<p>Let’s talk about some of the things you should consider if you want to launch your mobile app successfully.</p>



<h2><strong>Start with Market Research</strong></h2>



<p>If you want to launch a successful mobile app then you need to focus more on your Market research. It is at the core of every marketing campaign.</p>



<p><strong>What should you research? </strong></p>



<p>If you have finalized your idea, Let&#8217;s start with your competition. When you have white-labeled your mobile app, you have saved hundreds of thousands of dollars in development. </p>



<p><strong>The downside? </strong></p>



<p>You need to find ways to differentiate yourself from the crowd.</p>



<p>Let&#8217;s check out your competitors’ app descriptions. The names of their apps and special features they offer. Read the customer reviews. </p>



<p>This can give you great insight into what customers appreciate from a mobile app and what your competitors are doing right and wrong.</p>



<h2>Define Own Unique Value Proposition</h2>



<p>Why is your app different from others? Why people download your app instead of your competitor’s? You need to define what your app will stand for.  What it will provide compared to others in the same category?</p>



<h2>App Store <strong>Optimiz</strong>ation and App Marketing</h2>



<p>Optimizing your app to stand out on the app store is critical to its success. Some of the <a href="https://appzoro.com/the-app-store-optimization-process/" target="_blank" rel="noreferrer noopener">things you should optimize</a> include the name of the app, keywords, and the description.</p>



<p>Create a marketing plan for your app. Share it through the blogs and press releases it even before you launch. Create a preview video to build up expectation and share it on your website and on social media channels. Join forums and interact with potential users, contact influencers etc. </p>



<p>As you begin to build your user base, offer incentives to share and/or like the app on social media. Adding a Like, Tweet, or Share button on your app is a good start, but users won’t take action unless they get something in return. So build offers into your marketing budget so you can provide users with something of value to encourage them to take action toward your app.</p>



<h2><strong>User engagement and retention</strong></h2>



<p>Let’s assume you either got lucky or invested a few thousand dollars in the marketing and within 3-4 months of launching your app got downloads as you had set out to have. But it is a fact that 25% of users only use an app once after downloading it. Do you know the average mobile app retention rate in 2016 was only 20%? It means a user returns to the app at least once within 30 days.</p>



<p>These are not very promising numbers if you are looking for active users. You have to focus your efforts on user engagement. You need to pay attention to customer support and answer reviews so you create a solid user base of returning audiences.</p>



<h2>Track Records</h2>



<p>If I am not wrong, tracking and measuring the results is key to the success of any marketing campaign. You have to set the track and measure for your app on a daily and monthly basis. You can track active users, weekly and monthly retention rates, average revenue per user, and lifetime value, etc.</p>



<p>That&#8217;s all from our side, it&#8217;s your time to do something with your app idea. Thank you for reading, if you found this article helpful you can share it. </p>



<p>If you&#8217;re looking for a qualified and best app development company that can help you to achieve your app idea, head to&nbsp;<a href="https://appzoro.com/">www.appzoro.com</a> We are one of the top mobile app development companies in Atlanta since 2016. <br></p>


Do you want to know how to launch a mobile app successfully? This guide from AppZoro Technologies will help you to achieve your goal.

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How to Launch A Mobile App Successfully?


<p>Everyone knows building a successful mobile app is a tough task. Chances are low for all mobile app developers to excel. New app developers who are jump starting out in the game are afraid to take the risks. So most of the new apps are left unnoticed in the online market. Here I am going to discuss the app development and app marketing mistakes most entrepreneurs do. If you see the app store, you will find that more than 50% of the apps fail in the market. And I am sure, this is the reason why beginners face a lot of challenges to become successful mobile app developers. </p>



<p>There are many tech companies that encourage beginners to step up and try their luck in <a href="https://appzoro.com/services/mobile-app-development">mobile app development</a>. There is a great difference between being technically skilled and becoming successful. Not all skilled app developers are successful in the mobile app industry. The biggest task for app developers is to develop a unique app and market it straight to their customers. I would like to share the top 6 mistakes every entrepreneur should avoid while developing and marketing mobile apps.</p>



<h2>1. <strong>Building an app for multiple platforms</strong></h2>



<p>This is one of the common mistakes app developers do. Entrepreneurs face a very competitive space, as there are millions of apps on <a href="https://play.google.com/store" target="_blank" rel="noreferrer noopener nofollow">Google Play Store</a> and the <a href="https://www.apple.com/app-store/" target="_blank" rel="noreferrer noopener nofollow">Apple App Store</a>. Instead of doubling the cost of developing an app for multiple platforms, one should focus on building for one platform first. By launching a mobile app on two different platforms simultaneously, you are adding more to the development time and cost. I think most people agree with my point. </p>



<p>Additionally, if you make any changes to the design and functionality of the app in one platform, you have to do it in both places. Hence, developers should avoid this mistake of developing multiple platforms at the same time.</p>



<h2>2. <strong>Incorporating too many features</strong> </h2>



<p>Most of the mobile apps fail in the market due to very less or too many features. However, there are lots of apps that are plain and simple, and yet have a great potential to sustain in the market. Users check new apps for a short period of time. Providing too many features will drive away users, as the features may make the app look complicated.</p>



<p>The goal of entrepreneurs should be to keep the users glued to the app. This is possible by incorporating essential features on the primary screen and the rest of the features to secondary screens. This strategy not only keeps the app simple but attracts new users too. The app users will not show much interest in overwhelming design and features, and discard the app. Hence, it is important to develop apps with this in mind.</p>



<h2>3. <strong>Forgetting the ‘WOW’ factor</strong> in the app development</h2>



<p>The number of mobile app users is expected to reach 80 million by the year 2018. Seeing the increasing number of mobile app users, App Stores of Android and Apple have set a bar with the <a href="https://appzoro.com/services/ui-ux-design-services">design and user experience</a>. If you give your Smartphone to a child, he/she will know how to use it. This means the expectations of mobile users are entirely different from that of the web. The user will give up on your app if it is very difficult to use.</p>



<p>On the contrary, online users may not give up so easily despite poor user experience. App developers should understand this difference and build extra-ordinary mobile apps with stunning features and functionality. As soon as the user launches the app, there should be a ‘wow’ factor to hook up the users.</p>



<h2>4. <strong>Inflexible app marketing plan</strong></h2>



<p></p>



<p>App development and app marketing are two important phases of a successful app. However, <a href="https://en.wikipedia.org/wiki/Entrepreneur_(disambiguation)" target="_blank" rel="noreferrer noopener nofollow">entrepreneurs</a> tend to show much interest in development compared to app marketing. As the App Stores are crowded with millions of apps, your app may not be discovered on the app store even on the day of launch if you fail to market it properly. Entrepreneurs should think of a perfect marketing plan as the app is being developed. Apps can be marketed in multiple ways by creating a clear strategy of target audience and their preferences.</p>



<p>If we see social media, we understand how drastically it has changed in recent years. Marketing goals are changing from time to time, as a result of which what is working today may not work tomorrow. Entrepreneurs should create a flexible marketing plan that accommodates current and future market situations. By being flexible with their own marketing strategies, app entrepreneurs can stay ahead of others.</p>



<h2>5. <strong>Putting all the efforts in one basket</strong></h2>



<p>Technology and marketing are ever-evolving. Which means a single strategy will not generate the same results. If you see the development and marketing plan of the top 10 best mobile apps, you will see how they used technology to market their apps. The marketing channels they used earlier were entirely different from that of the channels they are using now. It means entrepreneurs should diversify their marketing efforts to ensure that they are not putting all the efforts in one basket. Focusing on one tactic for long period may diminish the returns.</p>



<p>My advice is to consider marketing plans as investment strategies. If you want a steady increase in popularity &amp; profitability of the mobile app, you need a healthy mix of marketing tactics. Trying new marketing tactics and plucking the ones that are no longer effective will increase the popularity of the app.</p>



<h2>6. <strong>Ignoring the audience and not releasing the app updates</strong></h2>



<p>As an app entrepreneur, you should understand the fact that you are developing a mobile app for other people. We all know that people have different needs and preferences. It is difficult to develop an app for everyone. It is essential to define the target audience before defining the features of apps. Before developing an app check what actually users want and what type of solution they prefer?</p>



<p>Even after developing an app that has demand in the industry, there would be people who are unsatisfied with the features or performance of the app. The job of an app entrepreneur doesn’t end with development and marketing. The mobile app should be improved on a regular basis according to the user’s preferences. Once the bugs are fixed, an update must be released so that audiences are aware of the fixes.</p>



<p><a href="https://appzoro.com/blog/9-must-have-mobile-app-features-to-create-great-applications/" target="_blank" rel="noreferrer noopener">Developing a great mobile app</a> is not an easy task. There are lots of hurdles that come across while developing and marketing the app. By avoiding the above-listed mistakes while developing and marketing the app you will increase the chances of creating a successful app that is covered by the press and is well monetized.</p>




<p></p>



<p>Getting into the world of mobile app development is tough at first. However, with a lot of hard work, dedication, commitment, and skills one can expect the app to hit the market with a ‘BANG’. As a beginner, entrepreneurs should create something new and unique to have a good start in the mobile app development industry. An established <a href="https://appzoro.com/">mobile app development company</a> can further provide a professional approach and advice to entrepreneurs and can make the whole process a lot easier for them.<br></p>

Also Read: <a href="https://appzoro.com/blog/apple-ios-11-starts-causing-problems" target="_blank" rel="noreferrer noopener">Apple iOS 11 Starts Causing Problems</a>


Most of the entrepreneur make the mistakes in the phase of app development and app marketing. Here are how you can avoid them in your case.

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Top 6 Mistakes During App Development and App Marketing - AppZoro

The global mobile application market is expanding and is expected to reach [$939 billion](https://www.statista.com/forecasts/1262892/mobile-app-revenue-worldwide-by-segment) in profits by the end of 2025. Also, getting an experienced technology specialist is becoming more challenging. So if you are a business owner, many questions arise in your mind about how to find a developer for your app that suits the project. Why is it so challenging to hire a good mobile app developer? As a business owner, you are required to optimize the cost, as the economy is slowing down and investors are becoming more meticulous about where to make investments. In contrast, the business needs to grow quickly and scale easily. Thus, it becomes a challenging and tedious task for them. 

It's important to hire the right [mobile app development agency](https://appzoro.com/services/mobile-app-development-company-usa) for your business. If you're a beginner in this field, here's the ultimate guide for you. In this blog, we will delve into how to find a good app developer and determine whether they are the right choice for your project or not.  

## Steps to Find Mobile App Developer for Startup

Begin with understanding the purpose of finding and what type of developers are required to build an app. It includes identifying whether you need dedicated resources or a freelancer to create a mobile app. If you want your app to be monetized, then you should find one who worked on this venture accordingly. 

### 1. App Development Goals

Start with doing deep research relevant to the application before you resolve how to consult with app developers. It includes the [type of app](https://appzoro.com/blog/native-vs-hybrid-which-type-of-development-should-you-choose/) and its revenue plan. A free app is completely free, and in a paid model, it offers customized features for those who pay for it. If you want to establish a connection with the audience, then you should prepare for monetization by offering in-app purchases after receiving amazing responses from the users. 

The business should be particular about the product concept, design, and functionality while building applications. Also, you need to describe similar things to your developer and other partners.

### 2. Knows the Type of App and Portal for Development

You should be specific about the type of app you want to build, whether you will design the app for yourself or hire a development team. But, be careful about the scam platform, and only put a huge down payment if there is a reform process included.

### 3. App Development Costs

The core of any app business lies in navigating how much it costs to hire a developer. So, before hiring, you need to decide on the [app development budget](https://appzoro.com/blog/the-real-costs-of-building-a-mobile-app-for-ios-and-android/), and it also depends on the portal iOS and Android. Moreover, it is recommended to obtain an understanding of the production cost of the app. After you know how to hire an application developer, it makes sense to design a budget plan based on their experience and expertise. 

It is necessary to decide about budget spending as it helps you to determine how much you need to invest in app development and what other requires from your site for its further growth. Also, you must ensure yourself about the app type, specification, features, and developers. You should be flexible about the cost; sometimes, it goes beyond the limit.


### 4. Search the App Development Resources

If you hire an individual developer or [app development company](https://appzoro.com/services/mobile-app-development-company-usa), you must ensure that they are all competent and trustworthy. While hiring a developer, you need to keep in mind the following tips on how to find a developer to build an app:

- Do your deep research about the development team
- Determine their experience
- Evaluate the portfolio
- Examine expertise in communication
- Set simple instructions
- Interview hiring a developer

### 5. Decide Between Dedicated Resources and Freelancer Developer

Getting a short answer about how to hire an app developer is challenging as developers set their pros and cons. Thus, you should have detailed knowledge about business while hiring mobile app developers. Different factors need to be considered while deciding, like level of competence, data security, affordability, and dedication. The experience will matter most and is the leading thing to consider if you want to know how to find an app developer, as it comes in two choices: full-time and freelancer.

### 6. Take Time to Build

The time it takes to develop your app and bring it to launch can be a significant factor in determining the app's success. It is not a good idea for any business to take advantage of the advantage of being first to market. It is not a secret that the global app market has 3.5 billion customers; however, when you are able to get an application developer, you can try to create an app in a short time that is launched in line with the app market regulations.

So, many startups are looking for an elegant and strong team when they hire developers for mobile apps. If you are able to agree on the costs of bringing in app developers and in bringing on a competent team, you will be able to receive the product you want to use within 2 to 3 months.


### 7. Consult the Development Team or Company

You are aware of the process of hiring mobile app developers by answering all the relevant questions. You can review their portfolio and ask them directly about their past successful completed projects. By this, you will get a proper judgment and inquire about the technology, designing skills, and user interface. Ensure yourself about your requirements and find the exact skills of the developer you are looking for. After deep discussion and evaluation, you should hire them instead of random reference. 

If you are looking for the best mobile app development company, then reach out to [Appzoro Technologies](https://appzoro.com). We have built various mobile applications and launched them successfully without any glitches. AppZoro Technologies is among the top [Atlanta App Developers](https://appzoro.com/locations/atlanta-app-developers).

#### Conclusion

Finding an app developer is always an ideal choice for the success of the project. There are various criteria and techniques to find an app developer for a startup. Thus, it is always crucial to have a clear idea about the developer experience if you hire a freelancer or outsource to a [mobile app development company](https://appzoro.com/services/mobile-app-development-company-usa). At the same time, there is no assurance that mobile apps will be successful in the market; hiring a skilled developer is a guaranteed method to improve your chances. 

#### FAQs

**Does My Startup Really Require an In-house Team of Developers?**

No, startups don't need to hire and build in-house teams of app developers. In fact, most startups hire their app development within a similar nation or region. By outsourcing, businesses can devote their precious time to their core business process.

**How Long Does It Take to Build an Application?**

The time needed to build an application will vary, and it completely depends on the multiple components, including the complexity of the app, features, functionality, project scope, and requirements.


**How to Choose the Proper Mobile App Developer?**

For hiring a mobile app developer for your project, it is essential to evaluate aspects like technology capabilities, expertise, portfolio, and other non-technical skills. 

An in-depth & ultimate guide on how to find an app developer for startup in 2023, to ensure creating and running a smooth and successful mobile application.

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How to Find an App Developer for Startup in 2025?

With almost 90% of users on mobile apps compared to websites, it's apparent that the future is in mobile development. But in a fast-evolving world of technology, how do you make your app stand out? The answer is in who you hire to develop and launch your mobile app.

A user-friendly, revolutionary mobile app can make or break your venture. Research has shown that over 42% of app users uninstalled the app from their devices because the app crashed or did not perform well. Thus, it becomes crucial for you to choose the finest [mobile app development company](https://appzoro.com/services/mobile-app-development-company-usa) it is even better if it is located in the mobile app development company USA. Although the process can be quite intimidating, if you know your demands, as well as where to look, you will be able to locate a developer to build an app that is functional yet a favorite of the users. Let's get going. 

## Understanding Your Project Requirements

Before you start searching for the right mobile app developer for your project, you must first know the details of what you want.  It's critical to define the core function of the app, whether that is advanced UI/UX design to engage the customer or complex backend integration for internal tools. 

You can think about which platform you would like to target–iOS, Android, or both. These platforms may have a different approach, such as native app development for performance optimization or cross-platform frameworks to save time and costs. Then again, think about the complexity of your app–basic features only, or planning advanced functionalities such as real-time updates, geolocation, or third-party integrations. 

## Top Benefits to Hire a Mobile App Developer

**Expertise and Experience:** A trained mobile app developer has years of experience. Whether you hire a mobile app development company USA or an international expert, their familiarity with the current trends, coding standards, and frameworks guarantees your app will be developed at the highest levels.

**Customization:** Each business has its own niche, and your app should represent that. You can have a developer design a custom solution specific to your exact business requirements instead of using mass-produced templates.

**Cost Savings:** Although the cost of outsourcing to a professional at first seems more, it is an investment that is worth spending. Hiring a mobile app development company will ultimately save you money by avoiding delays, buggy features, and costly mistakes.

**Ongoing Maintenance and Updates:** Your app's path doesn't end when it is released. A good mobile app developer offers ongoing maintenance and updates, keeping your app free of bugs and aligned with new operating system versions, security patches, and user requirements.

## Types to Hire Mobile App Developers

### Agency vs. Freelance

**Agency:** Firms typically maintain a team of experts with domain-specific knowledge across different areas of app development. They have more resources at their disposal, which can be beneficial for complex projects. Hiring a [mobile app development company USA](https://appzoro.com/services/mobile-app-development-company-usa) ensures you get the cream of the crop and top-notch project management but at a higher cost.

**Freelance Developer:** Freelancers offer a cheaper and more flexible solution, especially for low-budget projects. You may have to do it yourself, however, most aspects of the development lifecycle, such as coordinating design, development, and testing. Freelancers are appropriate for simpler apps or when you need to fit within a shoestring budget but won't always have the same resources or backing as an agency.

### Native App Developers vs. Cross-Platform Developers

Native App Developers are those who develop apps for a unique platform (Android or iOS). Native developers engage with languages such as Swift (for iOS) or Kotlin (for Android), ensuring your application runs optimally on every OS. Nevertheless, developing different applications for both environments takes longer and costs more and hence is a more costly proposition than cross-platform development.

Cross-platform developers employ platforms such as Flutter, React Native, or Xamarin to create applications. This has the advantage of time-saving and minimizing the cost of development. Nevertheless, cross-platform applications are unlikely to offer equal performance and speed as native apps. The compromise is between efficiency and tailoring.

### Specialization Areas

If your app is going to be complex, with databases or needing real-time data synchronization, the back-end developers are going to be a must. They look after the server, the databases, and the way the architecture of your app works on the application side of things in general.  The front-end developer is responsible for how your app will look and feel. An expert in this will help ensure that the UI is beautiful and easy to use and will add to the overall user experience. 
If your project focuses on an exceptional user experience, hiring a dedicated [UI/UX designer](https://appzoro.com/services/ui-ux-design-services) can make a real difference. Theirs is a specialty of making easy-to-use interfaces that users love.  If an application is involved in dealing with sensitive information or financial transactions, there is a high level of security needed. Security specialists make sure that your app will be protected from potential threats and regulate compliance with GDPR or PCI-DSS. 


## How to Choose the Right Tech Stack for Your Mobile App?

Selecting the correct tech stack is essential to the success of your mobile app. It is the set of programming languages, frameworks, and tools that you will employ to develop your app. Selecting the correct tech stack guarantees your app performs well, is scalable, and accomplishes your business objectives.

### Identify Programming Languages and Frameworks

The beginning of selecting your tech stack is determining the programming languages and frameworks that suit your app's needs. Swift and Objective-C are common languages for iOS applications, while Java and Kotlin are popular for Android applications. You may want to use frameworks such as React Native or Flutter that enable you to build applications for both platforms with a single codebase. 

### Backend Technologies

The backend is responsible for all the processes behind the scenes of your application, such as data storage and user management. Some popular backend technologies are Node.js, Ruby on Rails, and Django. Based on your application's complexity, you have to select a backend solution that is secure, scalable, and offers the functionality you require. A mobile app development company USA will assist you in deciding the right backend technologies that will scale with your application.

### Consider Development Time and Cost

Your technology stack will also influence the development time and cost of creating your app. For instance, cross-platform frameworks such as React Native or Flutter can save time and cost of development as they enable developers to use one codebase to deploy on iOS and Android. A quality mobile app development firm will assist you in selecting a stack that optimizes quality and your budget and timeline.

### App Development Tools & Software

The appropriate development tools simplify and streamline developing and testing your app. Some of these are Xcode for iOS, Android Studio for Android, and Visual Studio Code for cross-platform apps. These simplify coding, identify errors, and optimize performance. A professional mobile app development company USA will know the most recent tools to assist in the seamless development of your app.

### Evaluate Maintenance and Updates

Finally, think about how simple it will be to update and support your app once it's live. Some frameworks and programming languages are more straightforward to deal with in the long term, while others may be more challenging as your app expands. Opt for a tech stack that supports simple updates, bug patches, and enhancements. An app development company will assist you in choosing technologies with long-term support and scalability to ensure your app remains updated and runs at peak performance over a period of time.


## Why is AppZoro the Ultimate Choice for Hiring Expert App Developers in USA?
We, AppZoro, believe that your business journey is starting with an impeccable mobile application. Our panel of experienced app developers is determined to bring your app concepts into reality with exactness, imagination, and matchless technical expertise. Here are the reasons for which AppZoro is your go-to mobile app development company:

### Platform Competence

Regardless of whether you need a native app for iOS or Android, or a cross-platform app with two-way compatibility, AppZoro is available at your command. We utilize the latest programming languages, tools, and frameworks to develop an app that is optimized for performance and user interaction.

### Proven Track Record

We’ve successfully completed hundreds of mobile app development projects across various industries- eCommerce, health tech, fintech, and more. Our portfolio is a testament to our commitment to excellence and client satisfaction.

### Personalized Solutions

We understand that every business is unique at AppZoro. We tailor our solutions according to your specific requirements so that your mobile app aligns with your business goals and is appealing to your target audience.

### End-to-End App Development

From concept designing to the ultimate release and after-launch maintenance, AppZoro offers end-to-end app development. Our experts handle all aspects of the app development process to make it easy and convenient for you.

### Fast Turnaround Time

We understand how imperative it is for you to see your app appear on time. Our streamlined process and talented people guarantee your app is complete as per the mentioned deadlines, sans quality compromises.

### Continuous Support & Maintenance

Once your app is live, the job does not end here. AppZoro offers continuous support and maintenance to make sure your app stays secure, up-to-date, and optimized to run at its best in the ever-changing mobile world.

## Conclusion

The right mobile app developer in 2025 is the initial step towards bringing your app idea to life. Whether it is a [mobile app development company](https://appzoro.com/services/mobile-app-development-company-usa) or an independent developer, select them after due consideration of your requirements, budget, and goals. Selecting the appropriate set of programming languages and frameworks to develop your app, ensuring your long-term maintenance requirements are met, and making sure that the developer who will be working on your project has the capability to address your project's specific needs all become very critical. At AppZoro, we guarantee you world-class, cutting-edge, and scalable mobile apps designed to take nearly any brand to the next level. Our mobile app development company USA is by your side at every stage-you may be interested in building an iOS application, an Android application, or a cross-platform application. 

***Ready to Build Your App with the Best?* **

Let us take your business to the next level through our quality mobile app! Contact [AppZoro](https://appzoro.com) today and begin the journey. Don't just make an app-make a digital masterpiece with us! Get in touch with us today, and let us together make 2025 your shining year in the mobile world!

The right mobile app developer in 2025 is the initial step towards bringing your app idea to life. Whether it is a mobile app development company or select them of your requirements, budget, and goals.

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