Instagram Analytics: The Best Way to Analyze your Instagram Audience




Do you know over 400 million individuals seeing Instagram stories every day? Instagram Stories has become a great station for businesses to engage with their followers, stay high in demand, and also make sales. That’s why we AppZoro Technologies – your technology partner in Atlanta are here to tell you the best ways how to analyze your Instagram audience. Instagram analytics not only a free tool to use but it also has complete guided information about your engaged audience and much more. Let’s dive in deep!

Instagram analytics helps you target the right audience, post engaging articles, get more perspectives on sales, and much more! But you should learn about all the Instagram metrics and terms, and how to use this guided information for your brand growth and successes, which can be overpowering.

How Instagram analytics may result in more followers and engagement? 

No worries, in this article about our ultimate guide into Instagram Analytics, we will talk about the complete scenario about analytics. You’ll learn what every metric means, and how you can use this knowledge to create a winning plan for your business or brand building?

Diving into your Instagram Analytics is more than just finding out which picture, video, or story performed the best. It’s very important to understand how your content performs, by tracking key Instagram metrics over time is the secret to developing a content strategy that works for your business.

If you’re running an Instagram account for an online eCommerce business, you might choose to investigate how different merchandise photographs execute against each other. 

By using engagement data such as loves, comments, or clicks, you’ll have the ability to tell which kind of product shots perform best. So you understand what you should opt to be posting more of. From here, you can then compare all product shots from your lifestyle content to learn which articles your followers like the best.

If you find that your audience is more interested in product content, then you may opt to invest more heavily in product photoshoots and scale back on the lifestyle photoshoots. Diving into your Insta analytics allows you to understand what your audience wants? You can enhance your content, and finally, drive more traffic and sales toward your brand or business.

How I can Access my Instagram Analytics?

Instagram Analytics feature is just available to Instagram company profiles, which can convert into an Instagram business profile. Do you already have an Instagram company profile? Great! you can check your analytics via the Insights tab at the Instagram program on your smartphone.

We would like to prefer to use your smartphone for better results from Instagram because Instagram is always better in your app rather than a desktop version even if you are a business or brand.

If you haven’t converted it into a company profile yet, do not worry, it can be done in only a few minutes.

To access your Insta analytics you need to tap on your profile section.

Once you tap on your profile section in the Instagram mobile app you will see a direct link option on top of the screen namely “View Professional Resources“.

You need to tap on the view of professional resources to view your analytics options.

How to Get Your Instagram Insights?

If you switch into a company profile very recently, it may take a while for Instagram to create data for your accounts. Also, Instagram can only show you analytics for posts and stories that were printed after you switched into a company profile.

To view your Instagram insights about your business you need to follow the above steps first then you need to tap on the view insights option in Insta Analytics.

Once you start your Insights, you’ll have the ability to find a ton of metrics and analytics to your posts, stories, and audience demographics.

You can switch between different profiles to see analytics to your other Instagram business accounts.

Grow Your Company with Instagram Analytics

Using Insta analytics features you can increase your post engagement, optimize your stories, drive visitors to businesses. But, before your deep-dive into the performance of your articles, it is a good idea to start with by assessing your audience demographics.

If you would like to get more followers on Instagram, it’s important to understand your audience interest. Understanding where your audience lives, how old they are, and sometimes they want to engage with your articles are fantastic for fine-tuning your content plan.

So, Make your plans according your stats and keep engaging your customers using free instagram analytics.

Let’s break down the demographic info

In your Instagram business profile you can able to view the basic demographic information regarding your current audiences, such as gender, age, age range and most active times of your audience.

For this you need to tap on your audience tab and you will find all these details.

You will have the ability to track key insights about your Instagram viewers, including their age, sex, location, and more to help you fine-tune your content strategy.

Use location for better reach

knowing that your audience’s location can help you better your posting schedule and the content itself.

While you may see a huge part of your audience can be found in English speaking cities or states, in case you also have a sizable audience in non-English locations, you may consider adjusting your articles plan to be less copy heavy for broader understanding.

By viewing your leading cities, you’re also able to learn what time zones many of your customers are in, which may aid you in finding your best time to post Instagram.

Find Your Best Time to Article on Instagram

Every account has a different audience in time zones, so you must find your own very best time to post.

From the Instagram program, you can toggle between the Hours and Days viewpoints, each introducing top-line data around your engagement.

If you want to know more about your optimal posting times, we recommend the ideal time to Post according your insights. Look on your content calendar and after that, you can schedule Instagram posts automatically for your most optimal occasions.

Create More Engaging Content with Instagram Analytics

It’s time to find out about your Instagram article analytics, what they imply, and how to use them to build a successful content plan!

Impressions represent the total number of times your photograph, movie, or story has been seen. This number comprises every time a user saw your post while scrolling through their feed, clicked through your business’ profile to look at a photo, and see your articles through Instagram Direct.

Instagram Reach

Like impressions, reach shows the total number of viewpoints but instead of calculating, it narrows it down to unique customers’ perspectives only. 

Instagram Engagements

Engagement rate is the proportion of followers or audiences that engage with your posts. If you would like to calculate your ordinary engagement rate for Instagram, you’d divide the number of likes and comments then will be able to see.

It is a nice concept to see which of your articles are performing the best in your feed, and what sort of content resonates with your viewers the very best.

Track Your Follower Growth

Your Instagram Insights will also let you know how many new followers you gained in a week or in a month etc.

The more information you gather about your Instagram story’s performance, the easier it is to create a strategy that resonates with your viewers.

If you wish to hire a digital marketing company that can help you grow your online presence or handle your official social channels then you can contact AppZoro Technologies. We have a great in-house Digital Marketing, SEO, and Social Media Management team which can help your business to grow its online presence.

Don’t hesitate to ask to drop us an email today at or visit our website and make your inquiries.

You can also send us direct messages to our social media profiles for the same, following are our official social channels

Like AppZoro Technologies on Facebook

Follow AppZoro Technologies on Twitter

Subscribe AppZoro Technologies Channel on YouTube

Follow AppZoro Technologies on Instagram

Follow AppZoro Technologies on Pinterest

Follow AppZoro Technologies on LinkedIn

Leave a Comment