By reviewing all the cases of winning business and famous and successful applications, many are those who have misrepresented the market, taking it lightly, without thinking about long-term dynamics.
Any developer knows that mobile technology is a new gold mine, and this certainty is credited with the fact that more and more professionals in the sector direct their efforts towards successful markets, such as Google (in first place) or Apple (on the second ).
The important thing is to be able to create a system that works in a short time, trying to develop it without huge costs, to the detriment of the platform used or the means available on the platform itself.
Obviously each platform has its own models and criteria, to be analyzed appropriately; below we propose a series of evaluations that must be carried out in order to define the Development Strategy:
Not all developers are equal - some developers work for work, others for leisure; there are those who do it in lost time, some to make money, just as there are specialized teams and autonomous individuals, novices and veterans of the sector.
The development of enterprise mobile applications is not easy - developing apps often takes a lot of time, and lots of money.
Specific enterprise application details:
Localization - every application spreads and is transmitted worldwide. Always look over the border.
API and Cloud Computing – this is an environment of great interest to developer, companies like Appzoro offer cloud computing solutions as well as app development.
The introduction of the tablet - with the arrival of the tablet, developers must also take into account this device.
Choice of platforms - Apple, Android, BlackBerry and still others are preferable destinations for B2C companies, while HTML and other languages are preferred by B2B companies.
Business models – modification for the demand to which it is oriented, decreeing which line must adopt the company to best meet these needs, who wins and who loses in the market: it is necessary to analyze the market trends of the systems operational, device, APP Store and users
Customer support and management feedbacks - for each application you need to worry about the aspects before loading, but also take care of the next phase.
Security - check whether certifications or specific data security requirements are required.
Mobile applications can serve to expand your market, as a new way to market your products and services, but can also serve as a complement to the new marketing campaign.
There are dozens of benefits in developing apps for your company, business or SME. So, if you are thinking of developing an app, take note: we can help you! We we are happy to help you with your project, but it is necessary to give you some details.
What kind of app will a business like yours need?
It will depend on your industry, the type of business and what you want to achieve with an application. Each application is a world, each app is unique, and for this we cannot always put an app in a category. Some are in the middle between two types of applications such as those that we will describe later.
Promotional applications: the reason why these mobile applications exist is to build customer loyalty, to get more use of our products or services. It is characterized by offering good discounts to its users, sending invitations to promotional events, making contests and even collecting and exchanging points for gifts. The app contains a list of where their stores are located and how to find them, also has the function of geo-location to direct us through Google Maps. Many take advantage of informing the user of exclusive offers according to their location.
Online store or e-commerce: We have dedicated a lot of space in our blog to explain how to create an m-commerce, but to simplify it we say that it gives online and mobile access to the company's catalog and allow the customer to make purchases through a payment gateway to choose from, as well as sending options (messaging, collection points, in-store pick-up, etc).
Games or questions : games are the most downloaded and most used type of app by users, so exploiting the call of games to develop apps for your company could be very useful. A good form is to develop a kind of "quiz" with which to retain customers and, at the same time, to have fun.
Tourist: They are generally based on interactive maps that show the location of the relevant places and indicate the route to get there. It can be very positive for the hotels and bed & breakfasts in the area, as well as for the gastronomic offer.
For the Tourist Offices of the localities it can also be a good idea to use an app to make new contents known through check in or QR codes. A good example would be the Repsol Guide or the Michelin Guide.
Which model fits my company? In most cases the company requires a separate app from the competition so not all the models described above are valid. At this point you will have to find the business model and the mobile project that best fits your case.
How to meet enterprise app developers?
Often developing apps appropriately is not such a simple task , especially for those who do not know the jargon and the particularities of the mobile sector. That's why you can count on us to develop the mobile application that best suits your business needs and find the best expert apps development to realize this idea.
While many organizations now regularly focus on developing mobile business apps, usually developed for cloud deployment, not all attempts are successful.
Sometimes employees or customers refuse new applications. In other cases, users decide to circumvent business applications so that they can perform tasks without even using them.
When the initiatives behind an application fail, they usually do so for some specific reasons and we have chosen five that we believe to be the most common and important to report.
Build instead of buying - one of the biggest misconceptions in defining a business strategy for the company is to think about having to build everything in-house.
The need for custom applications designed for specific proprietary internal processes is a long-term vision. For years, if not decades, this level of internal development was not a choice, but a necessity. Even when third-party solutions were part of the equation, many required extensive customization.
The result? Many large organizations are still convinced of having to develop their own applications at home. In the current mobile-centric and cloud-based world this approach is largely obsolete. With highly capable and flexible cloud services offering their own APIs and SDKs, it's easy to take existing products, connect them and design solutions in a very short time.
By listening to users for a few days or a week, asking questions and committing yourself to answering their needs, you can really understand what an app should do. As with any distribution, one of the best options is a gradual start in which user groups receive access in separate periods. This allows you to view the traffic needs and change the infrastructure in progress.
When developing an application or considering an existing product for distribution, testing is essential. In the desktop age this was easy enough. There were indeed a number of workstations available on which IT had complete control. It was enough to test on the appropriate desktops and it was okay.
IOS poses fewer problems because there are a limited number of devices and Apple directly provides updates to the operating system. Also in the iOS environment the fragmentation is almost non-existent , so much so that at the WWDC 2017 at the beginning of June Apple announced that 86% of iOS devices have on board iOS 10
However, there may be problems with some older Apple devices in terms of hardware and display size.
Thanks for learning with us! To get started on your next enterprise mobile application visit www.appzoro.com or call 678-462-4034.