CopyThat

CopyThat is a specialized networking platform designed for film industry professionals to connect, communicate, and collaborate more effectively. It addresses the unique needs of the film industry, allowing users to manage profiles, list availability, and streamline communication.

Industry

Media and entertainment

Country

USA

Platforms

AndroidiOSWeb

The Call for a Change

Michael Patterson, a set lighting technician, identified two key issues: the difficulty in connecting crew members with available positions and the challenge of finding open positions. Traditional methods were inefficient, prompting the need for a digital solution.

Mission Overview

The mission was to create an intuitive and efficient platform for film industry professionals to easily network and find job opportunities, thereby enhancing overall productivity and connectivity within the industry.

Challenges Encountered

User Interface Design: Ensuring the platform is user-friendly and meets the specific needs of film industry professionals. Integration of Features: Incorporating messaging and database functionalities seamlessly. Custom Development: Developing a unique solution from scratch without relying on templates.

Project Strategy

we placed a high value on our customers, which drove our commitment to deliver products that excelled in both quality and reliability.

Phase 1 (Understanding Requirements)

In this initial phase, the team collaborates closely with Michael Patterson, the project visionary, to fully grasp his vision for CopyThat and understand the specific needs of the film industry. This involves conducting extensive discussions, workshops, and interviews to gather insights into the challenges faced by film studios and crew members. By aligning with Michael Patterson's vision and gaining a deep understanding of industry requirements, the team lays the groundwork for developing a solution that addresses critical pain points effectively.

Phase 2 (User-Centric Design)

With a clear understanding of industry needs, the focus shifts to designing a user-centric platform that simplifies networking and job searching for users. The design process emphasizes usability, intuitive navigation, and a seamless user experience (UX) tailored to the unique requirements of film industry professionals. Iterative design workshops and user feedback sessions are conducted to refine interface designs, ensuring that the platform meets the expectations of both tech-savvy crew members and industry newcomers alike. Implementing an iterative development process to refine and enhance the platform continuously.

Phase 3 (Agile Development)

Agile development methodologies are adopted to facilitate an iterative development process. This approach allows the team to break down the project into manageable tasks or sprints, each focused on delivering specific features or improvements. Regular feedback loops with stakeholders and end-users ensure that the platform evolves in alignment with changing industry needs and technological advancements. Continuous integration and testing practices are implemented to maintain code quality, scalability, and responsiveness throughout the development lifecycle.

Phase 4 (User Testing and Feedback)

The platform undergoes beta testing with a select group of users from the film industry to gather feedback on usability, functionality, and overall user experience. Feedback from beta testers is instrumental in identifying potential issues, validating feature effectiveness, and prioritizing enhancements. The team iterates based on user feedback, making necessary adjustments to improve performance, address usability concerns, and refine features before the official launch. This iterative refinement process ensures that CopyThat meets the high expectations of its target users.

Phase 5 (Delivery & Launch)

CopyThat is officially launched in May 2017, marking a significant milestone in its journey. The launch strategy leverages word-of-mouth marketing within film industry hubs to generate initial traction and user adoption. As the platform gains momentum, plans are underway to introduce new features aimed at further streamlining film studio operations and enhancing crew management capabilities. Post-launch activities focus on monitoring user engagement metrics, gathering insights for future enhancements, and maintaining a responsive support system to ensure ongoing user satisfaction.