VUMI

In this phase, the team conducts an in-depth analysis of user needs and identifies existing challenges within the social media landscape. The goal is to gain a comprehensive understanding of user expectations, preferences, and pain points. This involves engaging with potential users through surveys, interviews, and market research to gather qualitative and quantitative data. By analyzing this information, the team identifies key areas for improvement and innovation, laying the foundation for designing a solution that meets market demands effectively.

With insights gathered from the initial assessment, the team moves into designing and developing the Vumi app. A comprehensive plan is formulated, detailing the creation of core features such as the VumiTV global feed, the view coin system for incentivizing user engagement, and interactive user interaction features. Design plays a crucial role in this phase, where industry-leading tools like Adobe XD or Figma are utilized to craft a visually appealing and intuitive user interface (UI). The focus is on creating a seamless user experience (UX) that encourages user engagement and enhances usability across different devices and platforms.

Implementation begins with the phased rollout of features outlined in the design phase. Initially, basic functionalities such as content posting and viewing capabilities are deployed to establish the core framework of the app. Subsequently, advanced features like the view coin system, which rewards users for watching content and engaging with the platform, are integrated. Each feature rollout is accompanied by rigorous testing to ensure functionality, usability, and scalability. Feedback from initial users is collected and incorporated to refine features and improve overall user experience.

Beta testing is conducted during this phase to gather extensive feedback from a select group of users. This feedback is crucial for identifying usability issues, gathering feature enhancement suggestions, and assessing overall user satisfaction. The team iterates based on the feedback received, making necessary adjustments to improve app performance, address bugs, and refine user interfaces. Continuous communication with beta testers ensures that the app meets user expectations and resolves any issues before the official launch.

Upon successful completion of beta testing and refinement, the app is ready for official launch. A strategic marketing campaign is executed to generate awareness and attract a wide user base. The campaign highlights key features such as VumiTV and the unique view coin system, emphasizing how these features differentiate Vumi from other social media platforms. Launch activities include promotional events, social media campaigns, and partnerships to maximize visibility and drive user acquisition.