All developers know that mobile technology is the new gold mine – the important thing is being able to create systems that are cost effective and up and running in a short amount of time. Obviously, each platform has its own development models and criteria to be analyzed appropriately; below we propose a series of evaluations that must be defined in order to carry out the development strategy:
App development is complicated, so finding the right developer to transform your idea into reality is key.
Not all developers are equal: Some developers work because it’s their job, others for leisure; there are those who do it in lost time and some who strictly are in it for the money. Just as there are specialized teams and autonomous individuals, there are novices and veterans of the sector.
The development of enterprise mobile applications is NOT easy: Developing mobile apps sometimes take months and cost a lot of money. Often times, updates are required after the mobile app has been delivered, such as bug fixes and updated content. App development is complicated, so finding the right developer to transform your idea into reality is key.
Localization: Every application has the potential to become the next big app, causing it to spread and be dispersed around the world. Always look beyond the borders when considering your mobile app strategy.
API and Cloud Computing: The Cloud is the future after all. Luckily, AppZoro recently launched CloudZoro. CloudZoro, a subsidy of AppZoro Technologies Inc., specializes in Cloud Migration, DevOps, Data and Analytics, Managed Cloud, Blockchain and more. CloudZoro is AWS certified. For more information about CloudZoro, please visit cloudzoro.com.
Tablet Devices: The Apple iPad has always been seen as a leisure device, but with the arrival of the iPad Pro a few years ago and the recent launch of the more powerful iPad Pro, Apple is now targeting power users. Apps such as Adobe Photoshop with be arriving on the iPad in 2019, which will likely prompt more companies to launch full-fledged versions of their desktop applications for the iPad Pro and other tablets. Don’t forget about tablets!
Choice of Platform: Apple and Android lead and will likely be the preferable platforms of development for B2C (Business to Consumer) for the foreseeable future. On the other hand, HTML and other languages are still preferred by B2B (Business to Business) companies.
Business Models and Plans: We can’t stress this enough – It is extremely important for your business to develop a complete business plan and strategy for creating and utilizing a mobile app. It will make the development process much easier and be much more cost effective in the long run.
Customer Support: Without customers, you won’t have a business. Just like you do with every other aspect of your business, be sure to provide exceptional customer support and feedback to customers. This will extend the popularity, usage, and longevity of your mobile application. Don’t let your brand new app go to waste because it lacks updates, crashes often and has minimal customer support and feedback.
Security – Before beginning development on your mobile app, check whether certifications or specific data security requirements are required.
Mobile applications can serve to expand your market as a new way to market your products and services, but can also serve as a compliment to your new marketing campaign. Put your all into the app development project and you’ll be sure to reap the benefits in the long run.
It’s important to know what you want your mobile app to achieve before beginning the development process. In realizing this, it’s recommended that you look at your industry, business type and analyze the market for similar apps to view their successes and failures.
Here are some of the top app categories:
Promotional: Promotional apps exist to build customer loyalty and increase exposure for your products and services. These apps are typically characterized by offering discounts to users, sending invitations to events, administering contests and much more. These apps usually contain a store directory, along with navigation functions so your customers can locate your brick and mortar stores. Many apps even inform users of exclusive offers according to their location; ex; Apple Store app.
Online Store or E-Commerce: These apps typically allow for online and mobile access to a company’s catalog, administering purchases through a payment gateway as well as providing options for customer service messaging, scheduling in-store pickups, displaying product availability, etc.
Games: You may or may not know this, but games are by far the most popular apps on both the App Store and Google Play Store. Examples of “game” apps for enterprise businesses are informative quizzes or quick and entertaining games that allow companies to develop leads by gaining useful information for future marketing activities.
Tourist: These apps are generally based on interactive maps that highlight the location of popular and useful destinations to users. This category of mobile app is typically coveted by hotels and other hospitality geared companies.
Developing mobile apps is not an easy task, especially for those who aren’t familiar with tech jargon and the particularities of the mobile sector.
While many organizations now regularly focus on developing mobile business apps, usually developed for cloud deployment, not all attempts are successful. Sometimes employees or customers refuse new applications. In other cases, users decide to circumvent business applications so they can perform tasks without even using them.
When the initiatives behind an application fail, they usually do so for specific reasons. Here are some important things to be aware of:
Thanks for learning with us! To get started on your next enterprise mobile application, please visit www.appzoro.com or call (678) 462-4034.
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