November 2018

Mobile App Design or User Interface (UI) has come a long way. From tacky button phones to the touch interface, mobile app design has always surprised with its fabulous potential to vow the users with the possibility of various gestures and ideas that can be implemented in one small palm-sized wired box. Nowadays, mobile designs are not only aesthetically pleasing but also empower businesses to achieve their business goals digitally.
In 2019, there are some significant infrastructure changes like 5G ramping up, which will make the User Experience (UX) more seamless in terms of network speed and connectivity. Also, hardware changes like curved screens across mobile and televisions will bring some interesting examples of UI for the future. In 2017-2018 we already saw iPhone&#8217;s notch design being mimicked by brands like OnePlus, Vivo, Oppo, and the Android family. <a href="https://appzoro.com/ui-ux-design/">Designing for a mobile-first approach</a> is not only essential but mandatory now as 85% of users surf the internet from mobile. All these sets of challenges are now massive opportunities for App designers to experiment with their designing approach and get on the bandwagon for the design guidelines of 2019. Below are the UI trendsetters of 2019 :
<h2 dir="ltr">1. Illustrations and Vectors</h2>
<img src="https://lh6.googleusercontent.com/vj_Wa5-4FgmKJllS4zRN6fuGAPODSj0Fkg6l1Ju5hXcKuzNcwofycv6XVKv2G1qr_NXzYTdIvJ_URGxtWg9Okl5wLfbsz_kCcfywQYsAkrPqgkMG6MDisSJ9R_fno2JOMDQv5J-2" />
In 2018, the most popular theme on ThemeForest was: Foton &#8211; A Multi-concept Software and App Landing Theme. It&#8217;s full of animations and beautiful vectors. Clean and minimal illustrations are gaining popularity as they deliver art, convey the message and fill up white spaces like a charm. Digital, hand-drawn, gradient, and free form illustrations could be seen in most of the landing pages of 2018 and are to only grow further in 2019. Experimenting with the artwork with your brand guidelines will make it more symmetrical pleasing.
Tools: Adobe Illustrator, Photoshop.
Devices: WACOM, Bamboo, Clintik, iPad Pro
<h2 dir="ltr">2. 3D Graphics</h2>
<img src="https://lh4.googleusercontent.com/1RE-Cq1TZpOhXp3UFbSEaOXpmwh0FaFeW0_gX8g0zgk1E18z8ysvRlvI9Nr9s1cHWuy0Scrg0KFg2PtTjWrcNBR-SzsEkFEEzGnhC6LwWtxV0e98j4a-JoGIDqTIrCcWBBgczKLx" />
Instagram and Snapchat camera filters have made rendering 3d objects on camera a play for users. The market is also demanding the same in 2d screens which make the overall user experience more immersive. Though 3d elements rending for each platform might be cumbersome and increase the load time, businesses have started to experiment the same on web applications. Faux 3D is one such example that lets you place objects in 3d on the web.
Example: Scapic.com
<h2 dir="ltr">3. Augmented Reality User Interface</h2>
<img src="https://lh3.googleusercontent.com/h5lrinExOso22xHhht4p2gzvEKa426S7bX2mtSd-pNAQW25NMtPLeb7E2ETyF0RdiwgF2k10_XEslQtQOedvy_UuExvTTaeUG6siSQSvlNfA3BD0k-WM0vwe8D0SD0uMNI5UEcn_" />
Augmented Reality is a technology to superimpose digital objects in the real world. The digital objects can be of any form of media like images, text, video, or a 3d model. The first massive glimpse of the AR technology was executed by the Pokemon Go game in 2016 which took users to the outdoors to catch virtual Pokemon (3d objects). It took the world to the storm. AR has various use cases in sectors like Automobile, Retail, Advertising, Education, and Manufacturing. Designing UI for AR will be an essential skill in the coming year. 2019 is critical for AR because Apple is planning to launch an AR device this fall that integrates its existing AR SDK the ARKit. Google also has developed ARCore which is a fantastic SDK to start experiencing AR experiences for Android.
<h2 dir="ltr">4. Virtual Reality Interfaces</h2>
<img src="https://lh4.googleusercontent.com/sYfk1UGlQ9bm2afFvPViOfJDUmDh41PpbFLJr8qpyWn4qYeGD_7EzTO_ee37JVI2ixJGzJ_1GTWTBENEHYWrM6urpMOeGYYY_I4aL_FO4XRl41oaCM_dwnb_NSDtBXv8G9PjCyFM" />
Companies like Facebook have massively invested in VR under the name Oculus. Virtual Reality provides a whole new reality experience in a head-mounted device with virtually imposing 3d objects in the field of view. Various applications like gaming, socializing and entertainment are already available. Facebook spaces are one such example of virtually hanging out with your Facebook friends in VR. Imagine you and your colleagues having a meeting under the Eiffel tower on one beautiful afternoon. The UI of VR is touchless and requires hand gestures through haptics and Bluetooth remotes.
<h2 dir="ltr">5. Design System and Guidelines</h2>
<img src="https://lh3.googleusercontent.com/SCD8a6kKvKm_oLKGDDTTb6irSPIPaHmQ7kZF9_Q9NPEmPY7vRy13RC7m1J875Vc6DGPtsFCmeDjRpEkeY_V2lBRl7V4zfsD14tK4ER-dHfjKJbvd2c8j2-Y1n-P3PV6rAFg4tkY4" />
Material and Human Interface Guidelines for Android and iOS respectively are the bible for app designers. Both of the guidelines provide an ample amount of resources, documentation, and component libraries like headers, cards, buttons, etc which can easily be integrated with the application. A centralized design system makes the web and mobile ecosystem more beautiful, consistent, and elegant, in 2019, we will see more companies adapting to the design guidelines irrespective of the location and language. The design is a universal language to communicate.
<h2 dir="ltr">6. Speak it Loud</h2>
<img src="https://lh4.googleusercontent.com/qsEidS_926qF0MrgeABFzRhj6iblUWo8Of0MyRBX9r8ohcuPtdgDWMkO8aOR80Ja__9Ib0tMQ0rgFL528OZ9WtTFUVkzGerCbugGcyKDBJhbOlWfiTaGxF2Fsm_EGAlQmEtIMOPU" />
Hey Siri!
Ok, Google!
Hey Cortana!
Alexa!
Yes, we have started to speak with machines, and they responding to our queries is just the initiation of voice computing. However, where is the UI in this? To create voice applications, designers will have to think about UI out of the box. When we say out of the box, we mean out of the box-shaped smartphone. Standalone devices, as well as applications, are seeing a massive surge in voice search and browsing. To create a fantastic experience for voice, designers need to understand the user needs, behaviors, and habits of the user, which can be reduced via voice.
<h2 dir="ltr">7. Time to go Local</h2>
<img src="https://lh5.googleusercontent.com/dzrWfyGyBj1EzQWqZq_XuP0cepWYt8q8yPsFkd12hpQEsmOOiFVxA0rsU1AHAfjXOYlOQHERPEHLYWuiRJM3AsjuyHDzvYngrGCwOyOngKkhO3I_QF5lhIObopJQFefHnvbY54GN" />
Localization of mobile applications, not only in terms of content but optimizing the design will also play an essential role in 2019. As businesses are targeting the next billion users, each geographical location has its UI metaphors, colors, and iconography. Apps like Facebook, Paytm in India, and Google Pay are examples that have provided more than 20 languages to their users. Going vernacular will help you reach the next billion internet users, most importantly in their own language.
<h2 dir="ltr">Way Forward</h2>
Mobile App Market is growing 13.6% YOY with an average revenue user (ARPU) to be US$2.71. More than 35% of users are age 25-34 years old with 23.1% of 18-24 leading the way forward. Millennials are taking it over in terms of digital users, and it&#8217;s essential to being design-centric to their behaviors, tastes, and preferences. This generation is a massive technology adopter and always looks for better ways to save money and time.
It all has started with <a href="https://appzoro.com/">applications of mobile phones</a> but is assured to grow beyond to broad range of hardware like wearables, smartwatches, virtual reality headsets, home IoT, and voice assistants. If you liked this article, we are sure you&#8217;ll be excited to read the 10 Mobile App Development Trends to Watch Out in 2019 by AppZoro.

Mobile App Design or User Interface (UI) has come a long way. Mobile app design has always surprised with its fabulous potential to vow..

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Mobile App Design in 2019 UI Game Changers

Adobe&#8217;s answer to Sketch is Adobe Experience Design (XD). For many years sketch has been the pioneer tool for <a href="https://appzoro.com/services/ui-ux-design-services">UI/UX designers</a>, and has created a community that includes a set of plugins, forums, and integration with tools like Figma and InVision. The only issue Sketch has that it&#8217;s exclusive to Mac users. Windows users still used to create UI/UX sets on tools like Adobe Photoshop.
If you are an old existing Sketch user and are not interested in what XD has to offer, do yourself a favor and keep reading the below post. Adobe itself has claimed in the Adobe Max Conference 2018 that XD is going to be bigger than Photoshop. To be noted that, Photoshop is the largest platform for designers to create artworks globally. There is just no alternative.
<h3 dir="ltr">The history of User Inter Interface Tools</h3>
Since the inception of <a href="https://appzoro.com/">mobile applications and design</a>, the go-to tool for all designers was Photoshop. However, Photoshop was never created for User interaction and Experiences in the first place. It is a tool focused on photo editing, creating illustrations and was later picked up by interaction designers due to no other alternatives.
Photoshop does the work, but there are many barriers if you&#8217;re looking for collaboration, prototyping, and testing. Its native files in the PSD format are heavy and leaves no room for designers to seamlessly collaborate and manage files.
Post iMac era, Sketch came into the picture and addressed some of the most significant issues related to interaction designing and evolved the market by grabbing a considerable share from other interaction designing tools. Sketch allows reusable symbols, faster workflow, and cloud management of your designs. The sketch became mainstream after it allowed third-party applications like InVision, multiple fonts on the cloud, and iPhone connectivity to test applications, making it the market leader in the interaction design tools category.
Cloud applications like InVision also gained the market share due to their nature of collaboration on the cloud and allowing feedback from all of the stakeholders. While all this was happening, Adobe still had Photoshop and Illustrator as the primary tool for interaction designers but didn&#8217;t make any more sense to switch it from a powerful tool like Sketch. Windows users were still stuck on basic applications like Balsamiq, Marvel, InVision, and even paper prototyping.
Adobe launched XD in 2016 in beta mode and resembled Sketch&#8217;s multi artboard designing tool skin. It was smooth, less clunky than Photoshop, and had all of the features to pull out User Interface like a charm. After a successful beta, Adobe did something, which will stimulate them to grab the market share of Sketch and become one of the most significant tools for Designers.
&#8220;In 2018, Adobe made XD completely free to use. &#8220;
Yes, you read it right. An interaction tool, as compatible as market leader Sketch, completely free, along with an integration of Creative Cloud. The market responded actively and loved what Adobe did. Let&#8217;s check some of the features, which makes Adobe XD as the go-to tool for interaction designers and a reason to dump all of the other tools to create beautiful <a href="https://appzoro.com/services/web-app-development">web and mobile applications</a>.
<h3 dir="ltr">1. Voice triggers</h3>
<img src="https://lh4.googleusercontent.com/9O5aOe9WRF4_B58qnGhndT7iukigB6S_5XXXL-IY__vyXHM0HTt_VjTWk0R2CamUBIQFfjrtk-1MYOt4UnCl7XBUTP4GX1_xMQp0Kw3wNNSSeMFvq_70CUsAg3oWqSi0Gwb7hcNo" />
Taking inspiration from Alexa and Google home, Adobe XD has allowed users to interact with their creations and prototypes with voice triggers and speech playback. It has enabled users to give a presentation of a touchless interface. No other interaction design software supports voice.
For example, now when you create the registration form on Adobe XD, you can put a command like &#8220;Allow Me&#8221; to bypass the registration without clicking anything. So whenever you are presenting a prototype in a presentation or a meeting, just say the keywords &#8220;Allow Me,&#8221; and it will directly take you to the next screen.
<h3 dir="ltr">2. Auto Responsiveness</h3>
<img src="https://lh4.googleusercontent.com/0Lzx2U1grl20odbp1pFKgXhOAdd4a8lybjmiJ0qF5mpV7s2hPwMA-yx-Pl0DH4zoSFx0_oIGdTdWVVOAcRwbHZqP--sSW-FO3SdoDEoNFnFtkq_7hW4H28P25OhqOUycOEP-WHtp" />
This is going to be the most prominent feature and will re-think designers from using other interactive applications like Sketch. Several man-hours are spent to create desktop and mobile versions of the same interface. Adobe has solved this problem phenomenally. The auto responsiveness allows you to simply pull or squeeze your artboard according to the screen size, and create every element as responsive. As a designer, you will save multiple hours to create a variance for other screen sizes. Now you just have to create a single set of designs either in desktop and mobile mode and squeeze accordingly or let Adobe do the magic.
<h3 dir="ltr">3. Auto animate</h3>
Adobe has integrated it&#8217;s AI Sensei in XD. It understands the various screens and suggests you apply animation over them. Animations like a shrink, stretch in, stretch out, fade-in, and can be performed manually Auto-Animate feature will auto-suggest animation and give you a surprise.
<h3 dir="ltr">4. Connected symbols</h3>
XD has evolved the symbol ecosystem by integrating and linking all of the characters and frequently used symbols together. Now when you change one element anywhere in the artboard, you have the option to confirm those changes across your artwork. For example, while creating a website, if you want to change the logo across all artboards, you will just have to change it on one screen, and it will auto-reflect on and all of the screens.
<h3 dir="ltr">5. Seamless Adobe Connectivity</h3>
<img src="https://lh4.googleusercontent.com/arpdiseXRHu3saPiX6vz70d__B1ZJhz5PV4QHvg6UCk0zhuBQXgnHx7zpDE3GutNd6gKWPsnxZrNtDGr165KnJQv47Ggp5EgT--6sxGVpleXnH1RxTCDfPxY4yzGZokzbnI3nQcc" />
Are you using Photoshop or Illustrator to create illustrations and designs and then import them into XD. Earlier you have to save a file and then import it. Now Adobe directly allows you to copy and paste various designs across all its applications like Adobe After Effects, Illustrator, and Photoshop to XD.
Adobe also allows you to open Sketch files in XD. Adobe is undoubtedly looking to compete with Sketch in its own game by providing existing designers a reason to Adobe XD.
<h3>6. Link Sharing</h3>
Adobe allows you to share your entire creation via a single link on which multiple stakeholders can collaborate and provide comments and suggestions. You can update this link by re-saving your design, and all of the stakeholders will be notified. There is no reason left to export your artboard into PNG&#8217;s, import it into inVision (The free version only allows 8 screens) and then show it to the team/client. Adobe does all of it with a single click.
<h3 dir="ltr">7. Developer Friendly</h3>
Adobe allows you to create developer-friendly links to show your entire artwork and breakdown element-wise. This helps the front-end developer to easily navigate and review color schemes as it provides hex code information, font names, padding, and margin details.
<h4 dir="ltr">Way Forward</h4>
Adobe apparently aims to become the one-stop solution for prototyping design and animation. It is also integrating testing and collaboration together, which makes the entire workflow faster and seamless. By making workflows simpler, it&#8217;s addressing one of the most significant problems for designers. Adobe is holistically solving it by its native cloud app Creative Cloud.
This scenario is also a red flag for other competitors like InVision and sketch, as it becomes hard to compete with the overall Adobe ecosystem. So get on your hands on the new Adobe XD, as it&#8217;s the future of interaction design, and it&#8217;s also free.
Are you looking for a Mobile Application to be designed in Adobe XD, Appzoro provides a beautiful User Interface for Mobile applications across Android &amp; iOS. Kindly drop a mail on info@appzoro.com or visit at www.appzoro.com.

Also Read: [**How to Track Project Performance?**](https://appzoro.com/blog/how-to-track-project-performance)

Here are 7 Reasons why Adobe XD will Dominate Mobile UI Design. Read the article by AppZoro to know these reasons.

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7 Reasons why Adobe XD will Dominate Mobile UI Design

<h2 dir="ltr">Mobile App Development Checklist by Appzoro</h2>
197 billion! Huge Number? That is the number of mobile applications been downloaded in 2017-18, globally. Mobile apps have changed how the service industry works, and the consumer also loves the user experience been provided through smartphones and the internet from anywhere around the world. If you have a business, the chances are high that you can have a <a href="https://appzoro.com/services/mobile-app-development">mobile application to simplify your business</a> processes, create a new customer distribution channel, provide engagement and entertainment, directly to your consumers. Mobile application is a gateway for users to reach your products and services quickly and seamlessly.
&#8220;The total number of mobile app downloads in 2017 – 197 billion”
&#8220;By 2020, mobile apps are forecasted to generate around 189 billion U.S. dollars in revenues via app stores and in-app advertising. Some of the most popular operating system-native stores are Apple&#8217;s App Store, Google&#8217;s Play Store.&#8221;
&#8220;The total number of iOS app downloads in 2016 – 25+ billion (Source: App Annie)”
There are two major platforms in the mobile app arena, Apple&#8217;s iOS App Store, and Google&#8217;s Play Store. Both have over 5 million apps on the platform, which have more than 1.5 billion users interacting with their apps. Choosing a platform depends on what your users are using.
For example, the USA market is dominated by iOS, while a market like India has more than 80% of Android smartphones. While it is not easy to create your application, you need to think through the idea, the monetization plan, as well as how you would provide seamless service to your users.
&#8220;The total number of Android app downloads in 2015 – 50 billion (Source: Benedict Evans)”
We have compiled a list of 9 points to Fastrack your app development journey and quickly brainstorm through each of the levels you&#8217;ll be going through. Irrespective of the app development being in-house or outsourced, these points will help you to understand all stakeholders&#8217; perspectives, question some of the vital aspects of development, and make sure you invest in the right resources.
Once you have answered the below questions, it will also help you to understand scope documents from other Information Technology service companies as well as cross-question their offerings.
<h2 dir="ltr">1. Discovery Mode</h2>
<img src="https://lh5.googleusercontent.com/D49rSetRHprcmysTRBXD-vZvVo1Lq5XcxULt7io9cPo2uiPKHKN92BL0g7mS1z45M9iyi4xqEpilPJMJHy4b53bOHYaO9ug0A9eJhAqbHc_-jd7EvEfc0xgnAMTPm2lH6w" />
Before starting your app development process, the app idea is presented by the stakeholders, and a holistic viability test is recommended. Answering vital points like the target market, understanding the strategy of similar applications, and having a distinct feature that will let you dominate the market will be helpful. Competition analysis will assist you to understand the entire landscape of your market as quickly as possible.
Checklist :
1.1 Define your target group.
Type of group (Social Status, Occupation)
Size of the market
Trends in the market
Need/Characteristics of User
User Behavior for current products
1.2. Problem faced by your target group
For example, Uber was built for users who have a problem in booking a private taxi/yellow cab, the working hours of the cab industry, and negotiations with drivers. Uber focused on the inefficiencies of the yellow cab industry and provided an efficient solution by providing a service to book taxies from your smartphones.
1.3 Is there any other company offering solutions to their problems through a mobile app?
1.4 Can you rectify the current and possible competitors in the same market?
1.5 Features provided by competitors.
1.6 App Store and Play Store Reviews (Consumer&#8217;s give the ultimate verdict of your development, you will find many feedbacks and recommendations on app store reviews)
1.7 Monetization Model used by competitors
1.8 What monetization model will you use. (7 Internet Business Models)
<h2 dir="ltr">2. Technology Requirements</h2>
<img src="https://lh5.googleusercontent.com/jzjoj6BECqRuobiDx3tV0P-O7dl7dpqlm23lX6sWEkYifRDUD-teXrRCG13LLjzkOWQAvKpNIWddAdVKuMYvyUzsyok8mo8nyrf-BV2uNzznCAgkaRYcNuZKbujJ4DnB3Q" />
After making a list of features you prefer in your application and the best one from the competitors, calibrate it to the user behavior, target market, and set a clear foundation of your offering.
Checklist
2.1 Choose the Platform. iOS App Store or Google Play Store. Or both?
2.2 Will the app be a native, or hybrid, cross-development application? (Saves cost)
2.3 Will it is offline or online and would it require a cloud-based infrastructure?
2.4 Will it is device-specific? Mobile, Tablets, AR, VR Devices?
<h2 dir="ltr">3. User Experience and Interface</h2>
<img src="https://lh5.googleusercontent.com/FIV9KncmVrCQ7s-NxHML1w_Ucgjnr3gjsKnPyz5LgGzpEuKoVr7Q172tFVoB7ma8OPR4JSmL79wkLmWWYucFqhCgeQzXxPQR8qwoQYCwAg7-BW42WHeLrsc3UIgIlP2lZw" />
The next step is to decide the look and feel of the application and the user interface can define the instant reaction you get from their users. If you have a cluttered user interface, your users might not want to come again on your application. Fewer clicks and touches are preferred by the users to complete any given task.
Checklist :
3.1 Create Wireframes, [A sketched version of your app, deciding which screens leads to which screen.]
3.2 Decide the App Orientation? Landscape or portrait? [Games are generally preferred in Landscape Mode. ]
[Portrait Mode usually needs only one hand to use]
3.3 Your color preferences? Will the app have animations?
3.4 Do you have any benchmarks? For example, the Competitor&#8217;s App
3.5 What will be the primary function of each screen
Softwares like Figma and Adobe X.D. can help you create app prototypes before beginning the development. Wireframes can be iterated after feedbacks.
<h2 dir="ltr">4.Development Criteria</h2>
<img src="https://lh5.googleusercontent.com/hrNPJXUofLFM7X9YUbwK8I6tLC197SZbO84JzUxeaP6QhV2BZo9nste3oC-axE0e_z50AcoaEd-YsYytnetVcbK-mnl0RlTGDG46froFsenCZYRs0hM1CaYnsz-1ZIJXuw" />
This is where your app transforms from an idea into an app, that will soon be available on millions of devices. Every concept that you had envisioned until now will start taking shape here. Here is your checklist for successful mobile app development.
Checklist
4.1 Will you be outsourcing the app or create it in-house?
4.2 Are you looking for a generic app development company or niche-specific?
4.3 Is the company based locally or internationally?
4.4 Have you checked their portfolio?
4.5 Do you have an in-house manager who will handle their requirements?
4.6 Do you have a timeline in mind?
4.7 Which development process suits your project? Agile, Waterfall, Iteration, or Extreme?
4.8 Are you aware of the I.T requirements regarding the backend?
Technical Questions
4.9 Does the app has a web service?
4.10 Does the app have a server-side component?
4.11 Do you have a push notification system in place?
<h2 dir="ltr">5. Security is Vital</h2>
<img src="https://lh6.googleusercontent.com/p7F5erLfRbd3g1m_-UtuQDgpPFNsM5fIXcb5FuwdTdPHMoxQwvrgxuIjtRtt9rUVvvbhQlnUpb2u2_hJZbio0zqm3u70k6VcbuIDlBhfII2Df6JZUOPCpdwvTk5r1hGF9A" />
The 2018-19 year was crucial for User Privacy, and multiple bureaucracies questioned how it affects people, politics, and all walks of our life. By providing fantastic privacy and encryption to your app can help to perform distinctly and stand out from the crowd.
Checklist
5.1 Do you have SSL in your project? (Understand how SSL affects your website/app)
5.2 Does your app have 2Factor Authentication? (Highly recommended for payment apps )
5.3 Do you have an Admin section for user control?
5.4 Define roles for the security team
5.5 Does your app comply with industry security standards, like HIPAA or PCI DSS
<h2 dir="ltr">6. Testing Checklist</h2>
<img src="https://lh4.googleusercontent.com/5evg7fsZaKJ-NOhy8_AOP9DxpoziZF9UjOQTlci4aGoxqjHM9ywFuQfKxGPMLJmJ5TaGdC5OI79v85JaKzq1gHyeHNvtgGvFeakCVbph7NRAP98_irOPc4q3bNO0gnUz_Q" />
It is recommended to have a milestone-based approach in development, test the application from time to time and iterate effectively. At this stage, you have to measure the outcome of app development and understand how users will behave to the specific features which you have created. Are there any bugs, issues? It would be best if you made sure to fix them before the launch.
Checklist :
6.1 How is the performance of Android and iOS?
6.2 Do you have Beta users or is your team testing it?
6.3 Are you testing the app on all levels? Like Battery usage, Hardware Usage, Speed, Responsive across multiple devices
6.4 Do you have a localization strategy in place? Will the app be used globally?
6.5 What all features do you need to add in the next update?
6.6 Are you planning to run thorough tests like Q.C. testing, Unit, and User Acceptance testing?
Tip: Don&#8217;t move ahead before testing and iterating the new version of the app which is bug-free.
<h2 dir="ltr">7 .Branding/Promotion</h2>
<img src="https://lh5.googleusercontent.com/DzGhNKvJk9n-dRUTe_YInHgYawTDNTv8GLqwJNySe4mUC2gd53g9OI3OvhGDKiqCuhwAlCJQbv1DmkSI1fEg4X5BkRM65TyV0DY1YB0k9BNYY7Lr8uRcz4fjM5tecob0VQ" />
As soon as you complete the development, it&#8217;s time to start branding and promotion. Application marketing plays an essential role in creating a need between the audience, making them aware of the problem, and position yourself as the best solution regarding the issue.
Checklist
7.1 App Logo &amp; Icon
7.2 Brand Identity
7.3 Does your App icon follow the app store guidelines? (1024 *1024 recommend)
7.4 Is your App, App Store Optimization done right?
7.5 Are you sure your App name is not taken and is unique?
7.6 Have you added real screenshots in the app description?
7.7 Do you have the multilingual content strategy ready?
<h2 dir="ltr">8. App Metrics</h2>
<img src="https://lh6.googleusercontent.com/5aUEyFi7uAKBAcGDETM6KYT52n04ykZDXhImut1pOuR1JqU_6lx9sdqEs-4V7ND1eS8g8p5eSx7vGm-8h-wDVYKb8DWc4DujFntJrECjo_1kYUyYNue_XvhGWc0N8cHYEQ" />
App metrics are the reality check of your efforts. When you launch an application in the market, you can track multiple events like user behavior, geographic location, understand where the users are coming from and how they are interacting with the app.
Checklist :
8.1 Number of your app downloads on Android and iOS?
8.2 How many new visitors are on your app?
8.3 How many active users are there on your app at any given point in time?
8.4 What is the average session interval of your app?
8.5 Total Revenue of App
8.6 Are you tracking the app store ratings and reviews daily?
<h2 dir="ltr">Pro Tip: Choosing a Vendor (Optional)</h2>
As you can see, there are multiple levels and layers to an app development journey, and it can ask for your dedicated time and resources. While you can outsource the development to a company, but there are some tips to follow before you finalize them. Here is a checklist for you to have selection criteria:
<ul>
<li dir="ltr">
Are they present on the app development companies&#8217; review and rating sites like Clutch, Quora, and Glassdoor?
</li>
<li dir="ltr">
Are they in your time zone? Does it matter?
</li>
<li dir="ltr">
Have they worked with Startups before?
</li>
<li dir="ltr">
Do they have experience in the platform your app is based on?
</li>
<li dir="ltr">
Have they worked with the features that are to be included in your app?
</li>
<li dir="ltr">
Do they offer design services or just development?
</li>
<li dir="ltr">
Do you know the team size?
</li>
<li dir="ltr">
Will they communicate with you in your mode? Skype, phone, email, etc.?
</li>
<li dir="ltr">
Will there be a common report to track performance?
</li>
<li dir="ltr">
Does the company follow your style of the development process?
</li>
<li dir="ltr">
Does the company submit apps in the store?
</li>
<li dir="ltr">
Does the company outsource any part of app development?
</li>
<li dir="ltr">
Does the company take full payment upfront?
</li>
</ul>

Also Read: [**What are best parts about the Kotlin Programming Language?**](https://appzoro.com/blog/know-more-about-kotlin)

This article is about the essential mobile app development checklist. Appzoro team create this checklist for clients to identify their needs.

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The Essential Mobile App Development Checklist by Appzoro

<h2 dir="ltr">How Google Algorithm Updates will Affect Your Website Rankings?</h2>
The Google algorithm defines how websites rank in the Google search engine. Understanding the Google algorithm update is mandatory for Digital marketers as well as website administrators. If you have recently noticed the change in your search ranking or the traffic it receives, this is most probably because of the March 12th Google algorithm update which is also known as the Core Algorithm update. This update is going to affect the rankings as well as the traffic for all indexed websites.
Google generally stays silent whenever they update the SEO algorithm. However, after receiving many questions on Reddit and Google Product forums, they have conveyed that there has been a significant change that will impact all indexed sites. However, other than just confirming the update, Google has not provided any guidelines on what has changed and what digital marketers should consider in the strategy. In previous updates also, Google rarely explains how the algorithm has changed and how it will drive the specific behavior across various websites.
<img src="https://lh5.googleusercontent.com/yw_Ky7G7yhCXIOMmuRP6Say_cPqYBx9u5m12L8w0Qt5Er6pJ8q6obmhWdtQXmrZNCquhMAAC_Q7kk1_3tDplHL2dMThjbYv2wQVy-pzkVO707npOby-Zs95VEONlhL1eaw" />
Most digital marketers have a common question after the Google algorithm is updated. How should I fix my website? Moreover, what all changes should I do on my website to adhere to the new rules and guidelines of the algorithm. Google has also conveyed earlier that there is no dedicated fix for pages to perform better, and the only strategy one should follow is providing excellent and relevant content from time to time. With time, only content will make you the winner in Google SEO. This answer might further confuse the marketers rather than solving their issue.
<h2 dir="ltr">Content marketing is the best way</h2>
The only strategy digital marketers should follow is continually adding new and fresh content to the website which matches the target audience and is relevant to their website. Google search algorithm&#8217;s foundation is designed to find content that matches the queries of users. As long as your content is relevant to your website&#8217;s category, offerings and services, there is a likelihood that you will rank high in some subject-specific searches.
<img src="https://lh4.googleusercontent.com/aCCVdB8K8keeF2jN26gG5m5Nngnb_XDxG58xIl43SzEt-QzlJseJqdnUJDWG8rrJ_IIFuhDn_Ydh8kYMt2pZwFJl4V8Ft5ipGh-9rO5wyJxcL0snDBfmyIeiLzB_o_-kjQ" />
<h2 dir="ltr">2019 Google SEO Algo Updates</h2>
April 26, 2019
Google has released a small quality update in which several sites that were previously affected and were de-indexed between April 5-8 were now reindexed on the Google search engine.
April 12-19, 2019
Google started showing more images in search on this day. There was a 10% increase in how many photos Google shows for many searches beginning at this time. (Keep your blogs posts easy to read and add images)
March 18 and March 20-24, 2019
Google has tweaked the changes made with the March 12 Core algorithm update. This is not a reversal of March 12.
<h2 dir="ltr">Still figuring out, how to Rank High?</h2>
<h3 dir="ltr">1. Publish High-Quality Content</h3>
<ul>
<li dir="ltr">
Knowing users’ search intent is essential to creating pages that drive organic traffic.
</li>
<li dir="ltr">
Despite the word on the street that keyword research is not needed to rank, keyword research still supports quality content creation.
</li>
<li dir="ltr">
Keep rich snippets
</li>
<li dir="ltr">
Keep it Unique!
</li>
</ul>
<h3 dir="ltr">2. Make Your Site Mobile-Friendly</h3>
<ul>
<li dir="ltr">
More than 85% of web traffic comes from mobile. Need any other reason to be Mobile-Friendly?
</li>
</ul>
<h3 dir="ltr">3. Create a Secure Website (HTTPS)</h3>
<ul>
<li dir="ltr">
Adding an SSL certificate to secure your website is not mandatory, else Google shows your site as Not Secured.
</li>
</ul>
<h4 dir="ltr">How to Add an SSL Certificate</h4>
An SSL Certificate usually contains the following data: &#8211;
1. Certificate holder&#8217;s name
2. Serial number and expiration date of the certificate
3. Certificate holder&#8217;s public key
4. A digital signature of the issuing authority.
Integrating an SSL certificate is an easy process to set up. All you have to do is route people to HTTPS. Follow the below five steps :
1. Host with a dedicated IP address
2. Buy a certificate
3. Activate the license
4. Install the certificate
5. Update your site to use HTTPS
<h3 dir="ltr">4. Improve Your User Experience</h3>
<ul>
<li dir="ltr">
Include Site Architecture &amp; Site Map
</li>
<li dir="ltr">
Make Sure you update your Meta Title and Title Tags
</li>
</ul>
<h3 dir="ltr">5. Optimize Your Page Speed</h3>
Finally, the page speed is officially now a Google mobile ranking factor. With Google’s mobile-first index, mobile continues to be Google’s new preference in SEO Ranking.
Check your website&#8217;s speed here :
<a href="https://developers.google.com/speed/pagespeed/insights/">https://developers.google.com/speed/pagespeed/insights/</a>
<a href="https://web.dev/measure/">https://web.dev/measure/</a>
<a href="https://www.thinkwithgoogle.com/feature/testmysite/">https://www.thinkwithgoogle.com/feature/testmysite/</a>

Also Read: <a href="https://appzoro.com/blog/tips-to-increase-your-app-reviews">https://appzoro.com/blog/tips-to-increase-your-app-reviews</a>

This article is about the 2019 List of All New Google Algorithm Updates. Here is how you can minimize it's effect on your website rankings.

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